NBC's Hit Drama Series AQUARIUS Grows to Season High in A18-49

By: Jul. 08, 2016
Get Access To Every Broadway Story

Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click.




Existing user? Just click login.

NBC's "AQUARIUS" (0.5/2 in 18-49, 1.9 million viewers overall from 10-11 p.m. ET): Grows to a season high in 18-49 rating and improves for a second week in a row versus the prior week in total viewers.

Is up 0.1 of a point or +25% week to week in 18-49 (0.5 vs. 0.4) and +2% in total viewers (1.925 million vs. 1.882 million) and matches its highest 18-49 rating since Thursday, June 25, 2015 (0.6).

Tops its final five telecasts from last season, which aired on Saturday nights, in both 18-49 and total viewers.

Is matching where it left off last summer with its final three Thursday telecasts (0.5 vs. 0.5 from June 25 through July 9, 2015).

Will increase substantially via time-shifting and VOD - the prior week's, "Aquarius" grew by +34% in 18-49 (0.38 to 0.51) and 572,000 viewers overall (1.9 million to 2.5 million) going from L+SD to L+3.

"Spartan: Ultimate Team Challenge" (0.9/3 in 18-49, 3.2 million viewers overall from 9-10 p.m. ET): Finishes within 0.1 of a point of last week (when it benefited from a +50% higher lead-in from the U.S. Olympic Trials, 1.2 vs. this week's 0.8 from a "Spartan" encore).

Grows by +13% versus its prior airing that followed an 8 p.m. "Spartan" encore in 18-49 (0.9 vs. 0.8 on June 23) and by +17% in total viewers (3.218 million vs. 2.750 million). Builds on last night's lead-in by +13% in adults 18-49 (0.9 vs. 0.8 for an 8 p.m. "Spartan" encore), +20% in adults 25-54 (1.2 vs. 1.0) and +38% in men 25-54 (1.1 vs. 0.8).

Will add viewers via time-shifting and VOD: The prior week's "Spartan" grew by +14% in 18-49 (1.02 to 1.16) and 406,000 viewers overall (3.7 million to 4.1 million) going from L+SD to L+3.

Upscale: "Spartan" is generating a significant upscale audience, indexing at a 113 among adults 18-49 living in homes with $100K+ incomes (100 represents an average concentration of those homes). The prior week's "Spartan" was the most upscale entertainment telecast of the night on the Big 4, with a 120 index in $100K+ homes.

An encore telecast of "Spartan: Ultimate Team Challenge" (0.8/3 in 18-49, 3.1 million viewers overall from 8-9 p.m. ET): Grows 0.2 of a point or +33% versus its prior rebroadcast in this slot in 18-49 (0.8 vs. 0.6 on June 23) and +22% in total viewers (3.105 million vs. 2.537 million).


NOTE: The NBC station in Cleveland carried Major League Baseball.



Videos