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NBC's GUYS WITH KIDS 2nd New Comedy in 2 Years to Match Week 1 Rating

October 4
6:05 2012

NBC's GUYS WITH KIDS 2nd New Comedy in 2 Years to Match Week 1 Rating

Wednesday Results (based on official nationals):

From 8-8:30 p.m. ET, "Animal Practice" (1.3/4 in 18-49, 4.6 million viewers overall) retained 93 percent of the prior week's time-slot premiere rating (1.4) in a highly competitive half-hour versus Fox's "The X Factor," CBS's "Survivor" and ABC's "The Middle."

From 8:30-9 p.m. ET, "Guys With Kids" (1.6/5 in 18-49, 4.8 million viewers overall) maintained 100 percent of the prior week's slot-premiere rating (1.6), while in total viewers retaining 98 percent of the prior week's overall audience (4.763 million vs. 4.839 million).

"Guys With Kids" joins NBC's "Go On" as the only debuting comedies on ABC, CBS, NBC or Fox in two years to match its week-one 18-49 rating during week two (since Fox's "Raising Hope" earned 3.1 ratings with its first two telecasts on September 21-28, 2010) (excludes special previews).

"Guys With Kids" built on this week's 18-49 lead-in by 23 percent, and has now built on its lead-in with two of two telecasts in this slot. "Guys With Kids" is the only 8:30 comedy this season on ABC, NBC, CBS or Fox to build on its 18-49 lead-in. Versus NBC's results in this slot on the same night last year, "Guys With Kids" was up by 60 percent in 18-49 rating (1.6 vs. 1.0) and 46 percent in total viewers (4.763 million vs. 3.254 million). In a highly competitive time period versus Fox's "The X Factor," CBS's "Survivor" and ABC's "Neighbors," "Guys With Kids" improved on NBC's average in the time period last season by 23 percent in 18-49 rating (with a 1.6 vs. a 1.3, L+SD non-sports) and was up 20 percent in total viewers (4.763 million vs. 3.970 million)

"Guys With Kids" matched NBC's highest in-season 18-49 rating in this time period (1.6) since February 1, 2012.

From 9-10:33 p.m. ET, NBC News' coverage of the Presidential Debate was sustaining and will not be included in nightly or weekly averages.

In Late-Night Metered Markets Wednesday night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.8/7; CBS's "Late Show with David Letterman," 2.2/6; and ABC's combo of "Nightline," 3.0/7; and "Jimmy Kimmel Live," 1.5/5.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.9/4; "Late Show," 0.7/3; "Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.6/3.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.6/3 in 18-49) topped "Late Late Show" (0.4/3).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in
metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

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