NBC's Friday Ratings Stay Steady

By: Feb. 07, 2015
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"Constantine" (0.8/3 in 18-49, 2.9 million viewers overall from 8-9 p.m. ET) equaled the prior week's 0.8 rating in adults 18-49 and grew week to week by +14% or 0.1 of a point in men 18-49 (0.8 vs. 0.7).

"Constantine" will add substantial audience via time-shifting, last week having increased by +64% in 18-49 rating (from a 0.81 to a 1.33) and 1.2 million viewers overall (3.3 million to 4.5 million) going from L+SD to L+3.

"Grimm" (1.2/4 in 18-49, 4.7 million viewers overall from 9-10 p.m. ET) equaled last week's 1.2 rating in adults 18-49 in these preliminary fast nationals and finished within 0.1 of last week's 1.3 in official nationals, which matched "Grimm's" highest rating since the show's Oct. 24 season premiere (1.4).

"Grimm" will add substantial audience via time-shifting, last week increasing by +76% in 18-49 rating (from a 1.26 to a 2.22) and 2.5 million viewers overall (4.9 million to 7.3 million) going from L+SD to L+3.

Last week's gain of 0.96 of a rating point in L+3 for "Grimm" in 18-49 was the show's biggest L+3 increase of the season, bumping the show up to its highest 18-49 rating (2.22) since Nov. 21.

"Dateline NBC" (1.0/4 in 18-49, 4.5 million viewers overall from 10-11 p.m. ET) retained 99% of last week's total-viewer result (4.489 million vs. 4.525 million).

This week's "Dateline NBC" grew from half-hour to half-hour, despite the 10 p.m. hour, by +10% in adults 18-49 (1.0 to 1.1), +14% in adults 25-54 (1.4 to 1.6) and +22% in men 25-54 (0.9 to 1.1). In the 10:30 lead-in to local news, "Dateline" ranked #2 (and was the #1 newsmagazine) among ABC, CBS and NBC in adults 25-54, men 25-54, women 25-54 (tie) and adults 18-49.

L+3: The prior week's "Dateline" on Jan. 23 grew by +27% or 0.35 of a point in 18-49 rating (from a 1.17 to a 1.49) and 970,000 viewers overall (5.5 million to 5.5 million) going from L+SD to L+3.

In Late-Night Metered Markets Friday Night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.7/6 with an encore telecast; CBS's "Late Show with David Letterman," 2.3/6; and ABC's "Jimmy Kimmel Live," 2.1/5 with an encore.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.1/5 with an encore; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.6/3 with an encore.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/4 in metered-market households with an encore) beat CBS's "Late Late Show" (1.0/3). In the 25 markets with Local People Meters, "Late Night" (0.6/3 in 18-49 with an encore) topped "Late Late Show" (0.2/1).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.



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