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NBC's DATELINE Retained 88% of Last Week's Audience

NBC's DATELINE Retained 88% of Last Week's Audience

Saturday Primetime Results:

A rebroadcast of "Saturday Night Live" (0.8/3 in 18-49, 2.9 million viewers overall from 10-11 p.m. ET), with host Seth Rogen and musical guest Ed Sheeran, maintained its 0.8 rating of the prior week in 18-49 despite last night's NBA Playoff competition on ABC and grew week to week by +11% in total viewers (to 2.875 million from 2.597 million). The 10 p.m. "SNL" encore grew from half-hour to half-hour in all key measures, including gains of +29% in adults 18-49 (to a 0.9 rating from a 0.7), +22% in adults 25-54 (1.1 vs. 0.9) and +21% in total viewers (3.1 million vs. 2.6 million).

"Dateline Saturday Night Mystery" (0.7/3 in 18-49, 3.9 million viewers overall) retained 88% of last week's adult 18-49 rating (0.7 vs. 0.8) despite this week's NBA competition on ABC. From its first half-hour to its fourth, "Dateline Saturday Night Mystery" grew by +50% in both adults 18-49 (to a 0.9 rating from a 0.6) and adults 25-54 (1.2 vs. 0.8) and by +38% or 1.2 million persons in total viewers (4.5 million vs. 3.3 million).

In Late-Night Metered-Market Household Averages for Saturday Night:

"Saturday Night Live," with host Charlize Theron and musical guest The Black Keys, averaged a 3.8/10 in household results in Nielsen's 56 metered markets and a 1.8/8 in adults 18-49 in the 25 markets with Local People Meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

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