NBC's COMMUNITY Rose to Highest 18-49 Rating Since January

By: Mar. 21, 2014
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"Community" (1.1/4 in adults 18-49, 3.5 million viewers overall from 8-8:30 p.m. ET) rose to its highest 18-49 rating since Jan. 30 (1.1, and matched its highest since Jan. 9). In total viewers, it was the top "Community" since Jan. 9. Week to week, "Community" was up 10% in 18-49 rating (to a 1.1 from a 1.0) and up 25% in total viewers (3.456 million vs. 2.773 million).

In adults 18-34, "Community" finished within a tenth of a rating point of #1 in the time period among the Big 4 nets (1.0 rating vs. a 1.1 for "Hell's Kitchen"), pending updates.

"Parks and Recreation" (1.2/4 in 18-49, 3.1 million viewers overall from 8:30-9:01 p.m. ET) is up a tenth of a rating point in adults 18-49 versus last week's preliminary 1.1 in these fast nationals and is even with last week's 1.2 in official nationals. In total viewers, "Parks" was up week to week by 14% to deliver its biggest audience since Jan. 9. "Parks" built on its "Community" lead-in by 9% in 18-49.

In adults 18-34, "Parks" finished within a tenth of a rating point of #1 in the time period among ABC, CBS, NBC and FOX (1.1 rating vs. a 1.2 for "Hell's Kitchen"), pending updates.

Despite airing an encore telecast this week, "Hollywood Game Night" (0.9/3 in 18-49, 2.9 million viewers overall from 9:01-10 p.m.) finished within a tenth of last week's 18-49 rating (1.0/3) and was up 2% in total viewers (2.949 million vs. 2.891 million). From its first half-hour to its second, "HGN" grew by 11% in 18-49 rating (to a 1.0 from a 0.9).

"Parenthood" (1.2/4 in 18-49, 4.2 million viewers overall from 10-11 p.m. ET) aired following an encore "Hollywood Game Night" for the first time, but still matched last week's 18-49 rating, equaling the show's high since Jan. 23, and was up 8% in total viewers (4.176 million vs. 3.874 million) to the biggest "Parenthood" overall audience since that same Jan. 23 telecast.

Despite the 10 p.m. hour, "Parenthood" held steady or grew from half-hour to half-hour in every key measure, including gains of 8% in adults 18-49 (to a 1.3 rating from a 1.2), 7% in adults 25-54 (1.6 vs. 1.5) and 25% in adults 18-34 (1.0 vs. 0.8).


In Late-Night Metered Markets Thursday Night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 3.4/8; CBS's "Late Show with David Letterman," 1.2/4 with an encore delayed by basketball; and ABC's "Jimmy Kimmel Live," 2.7/7.

In the 25 markets with Local People Meters, adult 18-49 results were: "Tonight," 1.1/5; "Late Show," 0.4/2 with an encore delayed by basketball; and "Jimmy Kimmel Live," 1.0/5.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.7/5 in metered-market households and a 0.6/3 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.5/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (0.7/3 with an encore delayed by basketball). In the 25 markets with Local People Meters, "Late Night" (0.5/4 in 18-49) topped "Late Late Show" (0.2/2 with an encore delayed by basketball).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.


NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.



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