"The Blacklist: Redemption" (0.8/3 in 18-49, 4.2 million viewers overall from 10-11 p.m. ET): Finishes within 0.1 of its lead-in from a 9 p.m. "Blacklist" in adults 18-49 (0.8 vs. 0.9). Finishes within 0.1 of last week's "Blacklist" in this timeslot in adults 18-49 (0.8 vs. 0.9). Facing the second half of the two-hour "How to Get Away with Murder" finale, retains 100% of last week's "Blacklist" in this slot among millennial viewers, adults, men and women 18-34. Despite the 10 p.m. hour, maintains 100% half-hour to half-hour in adults 18-49 (0.8 vs. 0.8) and adults 25-54 (1.1 vs. 1.1). Ranks #2 or tied for #2 in the timeslot among the ABC, CBS and NBC dramas in in every key measure.
A special 9 p.m. edition of "The Blacklist" (0.9/3 in 18-49, 4.9 million viewers overall from 9-10 p.m. ET): Retains 100% week to week in adults 18-49 (0.9 vs. 0.9 at 10 p.m. on Feb. 16) and grows +3% in total viewers (4.923 million vs. 4.759 million), to its most-watched episode since Feb. 2 (5.047 million at 10 p.m.). Has now maintained a 0.9 rating in adults 18-49 for four weeks in a row. Will increase dramatically via time-shifting and VOD - "Blacklist" has grown by +106% in 18-49 rating so far this season going from L+SD to L+7 (1.08 to a 2.23) and more than +4.5 million viewers overall (5.6 million to 10.1 million). Upscale: "Blacklist" is delivering a strong upscale audience, indexing at a 125 among adults 18-49 in $100K+ homes. "Superstore" (1.1/4 in 18-49, 3.5 million viewers overall from 8-8:30 p.m. ET): Maintains 100% week to week in 18-49 (1.1 vs. 1.1) and 96% in total viewers (3.539 million vs. 3.671 million). Grows week to week in adults 18-34 (0.7 vs. 0.6) and women 18-34 (0.9 vs. 0.8). Will add substantial viewership via time-shifting and VOD - so far this season, "Superstore" is growing by +48% in 18-49 rating going from L+SD to L+7 (from a 1.22 to a 1.81) and +1.3 million viewers overall (4.3 million to 5.6 million). Upscale: "Superstore" is delivering a strong upscale audience, indexing at a 117 among adults 18-49 in $100K+ homes.Image courtesy of NBC
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