NBC's BLACKLIST Grows +17% Week to Week in Key Demo

By: May. 08, 2015
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"The Blacklist" (1.4/5 in 18-49, 6.7 million viewers overall from 9-10:01 p.m. ET) increased its rating by +17% week to week in adults 18-49 (1.4 vs. 1.2) and +2% in total viewers (6.746 million vs. 6.599 million). Note that last week's telecast grew by a series-record +99% in 18-49 and by 4.0 million viewers overall in L+3 results vs. these L+SD figures (see details below).

Last night's "Blacklist" also grew week to week by +40% or 0.2 of a point in adults 18-34 (0.7 vs. 0.5), +50% or 0.2 of a point in men 18-34 (0.6 vs. 0.4) and +60% or 0.3 of a point in women 18-34 (0.8 vs. 0.5).

"The Blacklist" tied for #1 among the Big 4 nets In the time period in men 18-49 (with a 1.3 rating).

"Blacklist" originals have improved the Thursday 9 p.m. hour by +164% in 18-49 (3.33 vs. a prior average of 1.26, "most current" excluding sports) and by 8.9 million viewers overall (13.2 million vs. 4.3 million). NBC's Thursday overall has improved by +17% since the "Blacklist" move in 18-49 (1.96 on nights of "Blacklist" originals vs. 1.68, "most current" non-sports) and 2.9 million viewers overall (8.3 million vs. 5.4 million).

"The Blacklist" remains a top upscale attraction - 140 index of adults 18-49 living in $100K+ homes ("most current").

"The Blacklist" will add substantial viewership via time-shifting: The prior week's "Blacklist" grew by a series-record +99% in L+3 vs. L+SD in 18-49 rating (1.25 to 2.49), and grew in total viewers by 4.0 million persons (6.6 million to 10.6 million), the largest increases of the night on the Big 4.


"Dateline NBC" (0.8/3 in 18-49, 4.9 million viewers overall from 10:01-11 p.m. ET) tied for #2 among ABC, CBS and NBC in the time period in adults 25-54 (with a 1.2 rating), men 18-49 and men 18-34 and ranked #2 outright among those nets in men 25-54.

L+3: The previous week's Thursday "Dateline" increased in L+3 vs. L+SD by +26% in 18-49 rating (0.93 to 1.17) and in total viewers by 782,000 persons (5.0 million to 5.8 million).


An encore telecast of "Law & Order: Special Victims Unit" averaged a 0.6/2 in 18-49 and 3.3 million viewers overall from 8-9 p.m. ET, to capture NBC's best 18-49 rating in the slot since April 16 (0.7 for an "SVU" rebroadcast).


In Late-Night Metered Markets Thursday Night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.4/6; CBS's "Late Show with David Letterman," 2.8/7; and ABC's "Jimmy Kimmel Live," 1.9/5.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.8/4; "Late Show," 0.6/3; and "Jimmy Kimmel Live," 0.8/4.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.6/4 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.0/4 in metered-market households) trailed CBS's "Late Late Show with James Corden" (1.3/4). In the 25 markets with Local People Meters, "Late Night" (0.3/2 in 18-49) tied "Late Late Show" (0.3/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.


NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.



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