NBC's BIGGEST LOSER, TELENOVELA Up in Total Viewers

By: Feb. 09, 2016
Enter Your Email to Unlock This Article

Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe.




Existing user? Just click login.

"Superstore" (1.4/5 in 18-49, 5.2 million viewers overall from 8-8:30 p.m. ET) retains 100% week to week in adults 18-49 (1.4 vs. 1.4) and grows +6% in total viewers (5.189 million vs. 4.890 million) to a three-week high (best since Jan. 18, 5.7 million).

Will add substantial viewership with time-shifting and VOD -- to date, "Superstore" has grown by +27% in 18-49 rating (from a 1.73 to a 2.20) and 1.1 million viewers overall (6.1 million to 7.2 million).

Upscale: "Superstore generates a solid upscale audience, indexing at a 112 among adults 18-49 living in homes with $100K+ incomes.

"Telenovela" (0.9/3 in 18-49, 3.3 million viewers overall from 8:30-9 p.m. ET) grows +13%or 0.1 of a point week to week in 18-49 (0.9 vs. 0.8) and increases +7% versus last week in total viewers (3.287 million vs. 3.058 million).

Will add significant viewership with time-shifting and VOD -- "Telenovela" has increased by +21% this season in 18-49 rating (from a 1.21 to a 1.47) and 768,000 viewers overall (4.4 million to 5.1 million) going from L+SD to L+7.

Upscale: "Telenovela" has generated a strong upscale audience, indexing at a 117 among adults 18-49 living in homes with $100K+ incomes.

"The Biggest Loser 17" (1.1/4 in 18-49, 3.8 million viewers overall from 9-11 p.m. ET) is up +10% or 0.1 of a rating point week to week in 18-49 (1.1 vs. 1.0). Grows +17% versus last week in total viewers (3.765 million vs. 3.205 million) and delivers its most-watched episode since the show's season premiere Jan. 4 (3.856 million).

For its second hour from 10-11 p.m., tied for #2 among ABC, CBS and NBC in adults 18-49, adults, men and women 18-34 and men 25-54 and is #2 outright among those nets in women 18-49.

Will add substantial viewership via time-shifting and VOD - "Loser" has increased by +40% this season going from L+SD to L+7 in 18-49 (1.09 to 1.53) and by 1.2 million viewers overall (3.6 million to 4.8 million).

Upscale: "Loser" delivers a solid upscale audience, indexing at a 114 among adults 18-49 living in homes with $100K+ incomes.

Estimates After 7 Days of Time-Shifting and Alt-Platform Viewing: "Superstore," 2.3 rating in 18-49, 7.11 million viewers overall; "Telenovela," 1.2, 4.16 million; "Biggest Loser," 1.7, 5.30 million.

In Late-Night Metered Markets Monday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.5/7; "Late Show with Stephen Colbert," 2.7/7; and ABC's "Jimmy Kimmel Live," 2.0/5.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9/5; "Late Show," 0.7/3; and "Jimmy Kimmel Live," 0.5/3.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/5 in metered-market households) tied CBS's "Late Late Show" (1.3/5). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.3/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

For the Week: With top-25 results from "Chicago Fire," "Law & Order: SVU," "Chicago P.D.," "Chicago Med," "The Blacklist" and "Superstore," NBC has generated a 1.0 rating, 3 share in adults 18-49 and 4.4 million viewers overall for the primetime ratings week of Feb. 1-7, according to "live plus same day" results from Nielsen Media Research.

Pacing NBC's week were the top-25 rankings among primetime programs on the Big 4 in adults 18-49 for Tuesday's "Chicago Fire" (tied for #12), Wednesday's "SVU" (tied for #12), Wednesday's "Chicago P.D." (tied for #14), Tuesday's "Chicago Med" (tied for #16), Thursday's "Blacklist" (tied for #19) and Monday's "Superstore" (tied for #22).

Season to date, NBC is running within 0.1 of a rating point of #1 behind Super Bowl-boosted CBS in adults 18-49 and is tied for #1 among the Big 4 networks in men 18-49 and men 18-34 and #1 outright among those nets in women 18-34.

NBC's total-viewer average of 8.929 million is the network's highest at this point in a season without a SUPER BOWL or Olympic boost since 2006-07 (9.8 million).

Image courtesy of NBC



Videos