NBC's BIGGEST LOSER Leads Time Slot in Key Demo

By: Jan. 29, 2014
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From 8-9 p.m. ET, "The Biggest Loser" (1.7/5 in 18-49, 6.6 million viewers overall) ranked #1 among the Big 4 networks in the time period in adults 18-49, as well as adults 18-34 and all key adult-female demographics. "The Biggest Loser" was the top non-news telecast of the evening on the Big 4 networks in adults 18-49.

NBC's coverage of the State of the Union Address aired from approximately 9-10:15 p.m. ET, followed by the Republican response, segments of analysis and a "Hollywood Game Night" encore that extended to 11 p.m. Coverage of the address and response was sustaining and will not be included in nightly or weekly averages. Fast-affiliate ratings are not reliable for last night's live news coverage.

Nightlong averages in currently available fast-affiliate ratings are subject to significant revision due to live news coverage, but they currently show NBC ranking #1 for the night among ABC, CBS, NBC and FOX in adults 18-49 and other key demographics.


In Late-Night Metered Markets Tuesday night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.1/8; CBS's "Late Show with David Letterman," 2.4/6; and ABC's "Jimmy Kimmel Live," 2.2/6.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.9/4; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.8/4.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.4/4 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.7/6 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/4 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.2/1 with an encore).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.


NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."



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