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NBC's BETTY WHITE BIRTHDAY SPECIAL Captures Biggest Audience in Time Slot

Related: NBC

From 8-9 p.m. ET, "Betty White's Second Annual 90th Birthday Special" (1.5/4 in 18-49, 6.0 million viewers overall) captured NBC's biggest overall audience in the time period since December 18. In the time slot, "Betty White's Second Annual 90th Birthday Special" ranked #2 among ABC, CBS, NBC and FOX in total viewers. From its first half-hour to its second, the special grew by 7 percent in 18-49 rating (to a 1.5 from a 1.4).

* From 9-11 p.m. ET, "Smash" (1.1/3 in 18-49, 4.5 million in total viewers) earned NBC's top total-viewer result in the slot since January 8. Keep in mind that last season, "Smash" originals added an average of 47 percent to these next-day "live plus same day" ratings in 18-49 when Nielsen reported "live plus seven day" results.

In Late-Night Metered Markets Tuesday night:

* In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.4/6; CBS's "Late Show with David Letterman," 2.6/7; and ABC's "Jimmy Kimmel Live," 2.2/6.

* In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.6/3; "Late Show," 0.6/3; and "Jimmy Kimmel Live," 0.7/4.

* From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

* From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.3/4 in metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.3/5). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) tied "Late Late Show" (0.4/2).

* At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.


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More On: Betty White, NBC, FOX, Jay Leno, Jimmy Kimmel, Jimmy Fallon, Craig Ferguson.

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