NBC's BELIEVE Grows vs Lead-In by 33% in Key Demo

"Crisis" (1.3/3 in 18-49 and 5.0 million viewers overall from 10-11 p.m. ET) built on its 18-49 lead-in by 8% in adults 18-49. In the time period, "Crisis" finished within 0.3 of #1 among ABC, CBS and NBC in adults 18-49 (with a 1.3 rating vs. a 1.6 for ABC's "Revenge"), narrowing a deficit to ABC in the prior hour of 1.3 rating points. For the hour, "Crisis" also finishes within 0.2 of #1 in adults 25-54 (1.7 vs. 1.9) and tied for #1 in men 18-49 (1.1) and men 25-54 (1.5). L+3 Time-Shifting: The previous week's "Crisis" premiere grew in L+3 by 33% or 0.51 of a rating point in 18-49 (to a 2.07 from a 1.56) and was up by 1.8 million viewers overall (8.3 million vs. 6.5 million).

From half-hour to half-hour, "Crisis" held steady or was up in every key measure, despite the 10 p.m. hour, with gains of 8% in adults 18-49 (to a 1.3 rating from a 1.2) and 20% in men 18-49 (1.2 vs. 1.0). Meanwhile, the ABC and CBS competition declined half-hour to half-hour in the 10-11 p.m. time period in adults 18-49, adults 25-54 and total viewers.

In the 10:30 lead-in to local news, "Crisis" tied for #2 among ABC, CBS and NBC in the key news demo of adults 25-54 and pulled within a tenth of a rating point of #1 at 10:30 in adults 25-54.

"Believe" (1.2/3 in 18-49, 5.1 million viewers overall from 9-10 p.m. ET) grew versus its lead-in by 33% in 18-49 rating and 42% in total viewers in a highly competitive time period that includes ABC's "Resurrection," Fox's "Cosmos," CBS's "Amazing Race" (delayed by basketball) and AMC's "Walking Dead.". "Believe" held steady or grew from half-hour to half-hour in every key measure. "Believe" is currently retaining 86% of last week's 1.4 in 18-49 in these preliminary fast-national ratings and 80% of last week's 1.5 in official nationals. L+3 Time-Shifting: The prior week's "Believe" regular-slot debut grew in L+3 by 46% or 0.68 of a rating point in 18-49 (to a 2.15 from a 1.47) and was up by 2.2 million viewers overall (8.8 million vs. 6.6 million).

From 8-9 p.m. ET, the debut of "American Dream Builders" (0.9/2 in 18-49, 3.6 million viewers overall) built on its lead-in by 0.1 of a rating point or 13% in adults 18-49 and by 5% in total viewers. "American Dream Builders" is up half-hour to half-hour in every key measure, with gains of 25% in adults 18-49 (to a 1.0 rating from a 0.8), 20% in adults 25-54 (1.2 vs. 1.0) and 17% in women 25-54 (1.4 vs. 1.2).

An encore telecast of "The Voice" (0.8/2 in 18-49, 3.4 million viewers overall from 7-8 p.m. ET) held steady or grew half-hour to half-hour in every key measure, including a gain of 0.1 of a rating point or 14% in adults 18-49 (to a 0.8 from a 0.7).

NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.