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NBC's BELIEVE Delivers Biggest Overall Audience in Time Slot

Related: NBC
NBC's BELIEVE Delivers Biggest Overall Audience in Time Slot

The premiere of "Crisis" (1.6/4 in 18-49 and 6.5 million viewers overall from 10-11 p.m. ET) finished within a tenth of a rating point of #1 in 18-49 among ABC, CBS and NBC in the time period, nearly erasing a deficit of 1.6 rating points behind ABC during the prior hour, and won the 10 p.m. ET slot among those nets in adults 25-54, men 18-49 and men 25-54.

"Crisis" built on its 18-49 lead-in by 14%, while rival dramas on ABC and CBS are flat or down versus their lead-ins. Versus NBC's non-sports averages in the time period last year, "Crisis" is running within 0.2 of a point in 18-49 (1.6 vs. 1.8, L+SD) and in total viewers is up versus last season's non-sports slot average by 20% (6.506 million vs. 5.424 million)

The 6.5 million for "Crisis" in total viewers is NBC's biggest overall audience in the slot, excluding nights featuring sports or the Golden Globes, since Jan. 6, 2013 (a special Sunday premiere for "The Biggest Loser"). In 18-49, the 1.6 is NBC's best rating in the slot excluding nights of sports and Golden Globes since Jan. 5 of this year.

The regular-slot debut of "Believe" (1.4/4 in 18-49, 6.5 million viewers overall from 9-10 p.m. ET) generated NBC's biggest overall audience in the slot, excluding sports and the Golden Globes, since Jan. 6, 2013 (a special Sunday premiere of "The Biggest Loser"). In 18-49, the 1.4 rating is NBC's top result in The Hour excluding sports and Golden Globes since Jan. 5. Versus NBC's non-sports averages in the time period last year, "Believe" is running within 0.2 of a point in 18-49 (1.4 vs. 1.6, L+SD) and in total viewers is up versus last season's non-sports slot average by 29% (6.505 million vs. 5.033 million).

From 7-9 p.m. ET, a "Best of the Blind Auditions" episode of "The Voice" (1.4/4 in 18-49, 5.3 million viewers overall) grew from its first hour to its second in all key measures, up 42% in adults 18-49 (to a 1.7 rating from a 1.2), up 40% in adults 25-54 (2.1 vs. 1.5), up 50% in men 25-54 (1.8 vs. 1.2) and up 39% or 1.7 million persons in total viewers (6.2 million vs. 4.5 million).


NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

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