NBC's AMERICA'S GOT TALENT Sets New Season High in Total Viewers

By: Aug. 02, 2017
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NBC wins Tuesday night, beating the ABC-CBS-Fox competition combined in 18-49, total viewers and every other key measure. "America's Got Talent" (2.7/12 in 18-49, 13.1 million viewers overall from 8-10 p.m. ET) scores its highest 18-49 rating since June 6 and equals its season high in 18-49. Sets a new season high in total viewers. Is up +8% versus the same night last year in 18-49 (2.7 vs. 2.5 on Aug. 2, 2016) and +1.6 million persons or +13% in total viewers (13.122 million vs. 11.567 million)

The show is up +4% week to week in 18-49 (2.7 vs. 2.6) and +0.4% in total viewers (13.122 million vs. 13.076 million). Is the #1 show of the night on the Big 4 networks in 18-49, total viewers and all other key categories. Dominates the time period in all key measures. Grows +30% from its first half-hour to its fourth in adults 18-49 (2.3 to 3.0) and +2.5 million persons or +21% in total viewers (11.7 million to 14.2 million). Will add significant viewership via time-shifting: Last week's "Talent" grew +23% in 18-49 (2.64 to 3.26) and more than +2.4 million viewers overall (13.1 million to 15.5 million) going from L+SD to L+3 Nielsens.

These were the night's biggest L+3 lifts in 18-49 rating and total viewers. In L+7, "Talent" is growing by +37% this season in 18-49 rating (from a 2.58 to a 3.54) and +3.4 million viewers overall (12.5 million to 15.9 million) going from L+SD to L+7. The six weeks of audition episodes this summer delivered the biggest L+7 lifts ever for a broadcast alternative series in total viewers and stand as the show's most-watched audition telecasts to date.

"World of Dance" (1.8/8 in 18-49, 7.4 million viewers overall from 10-11 p.m. ET): Scores its highest 18-49 and total-viewer results since June 27 (1.8 in 18-49, 7.5 million viewers overall) and equals its highest 18-49 rating since June 13 (1.9). Grows +13% week to week in 18-49 (1.8 vs. 1.6) and +7% in total viewers (7.359 million vs. 6.882 million). Dominates the time period in every key category, beating the combined ABC-CBS competition in all key measures. Is the #2 show of the night on the Big 4 in adults 18-49, total viewers and every other key measure, behind only "Talent." Jumps +29% versus NBC's average in the timeslot last summer in 18-49 (1.8 vs. 1.4, L+SD, non-sports) and +1.2 million persons or +19% in total viewers (7.359 million vs. 6.170 million).

The show will grow substantially via time-shifting and VOD:The prior week's "World" increased by +37% in 18-49 (1.64 to 2.24) and +1.9 million viewers overall (6.9 million to 8.8 million) going from L+SD to L+3.The +37% increase is the night's biggest L+3 lift on the Big 4 in 18-49 percentage). In L+7, "World of Dance" has grown by +40% in 18-49 rating going from L+SD to L+7 so far this season (from a 1.91 to a 2.67) and more than +2.4 million viewers overall (8.1 million to 10.5 million).

In Late-Night Metered Markets Tuesday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 1.9/5; "Late Show with Stephen Colbert," 3.0/8; and ABC's "Jimmy Kimmel Live," 1.4/4.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.7/4; "Late Show," 0.6/3; and "Jimmy Kimmel Live," 0.4/2.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.0/3 in metered-market households and a 0.2/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.1/4 in metered-market households; CBS's "Late Late Show," 1.1/4. In the 25 markets with Local People Meters, averages were: "Late Night," 0.4/3 in 18-49; "Late Late Show," 0.2/2.

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.6/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.



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