NBC's AMERICAN NINJA WARRIOR is #1 Non-NBA Show of the Night in All Key Measures

By: Jun. 09, 2016
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NBC's "AMERICAN NINJA WARRIOR" (1.6/6 in 18-49, 5.7 million viewers overall from 8-10 p.m. ET): Is the #1 non-NBA show of the night on the Big 4 networks in every key category (adults, men and women 18-34, 18-49 and 25-54, plus total viewers - note that ABC's primetime "Jimmy Kimmel Live" results are currently inflated by West Coast basketball ratings).

Facing ABC's coverage of the NBA Finals, finishes within 0.1 of a point or 6% of last week's season premiere in adults 18-49 (1.6 vs. 1.7).

Retained 100% week to week in adults, men and women 18-34.

Will grow significantly via time-shifting and VOD: last week's "Ninja" increased by +18% in 18-49 (1.73 to 2.04) and 820,000 viewers overall (6.4 million to 7.2 million) going from L+SD to L+3.

"The Night Shift" (0.9/3 in 18-49, 4.3 million viewers overall from 10-11 p.m. ET): Ranks #2 in the time period among ABC, CBS and NBC in every key category.

Week to week, retains 100% in adults 18-34 (0.6 vs. 0.6) and grows 0.1 of a point or +25% in men 18-34 (0.5 vs. 0.4), despite last night's high-rated NBA competition.

Will increase substantially via time-shifting and VOD: last week's "Night Shift" grew by +27% in 18-49 (1.05 to 1.33) and 1.2 million viewers overall (4.8 million to 6.0 million) going from L+SD to L+3.

In Late-Night Metered Markets Wednesday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.4/6; "Late Show with Stephen Colbert," 1.7/4; and ABC's "Jimmy Kimmel Live," 2.7/8, delayed by an NBA FINALS overrun.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.7/4; "Late Show," 0.3/2; and "Jimmy Kimmel Live," 1.4/9, delayed by an NBA FINALS overrun.

From 12:35-1:05 a.m. ET, ABC's "Nightline," delayed by an NBA FINALS overrun, averaged a 1.8/7 in metered-market households and a 0.9/7 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.1/4 in metered-market households) beat CBS's "Late Late Show" (0.8/3). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.2/1).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.6/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.



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