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NBC's AMERICAN NINJA WARRIOR Up +19% Week-to-Week

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NBC's AMERICAN NINJA WARRIOR Up +19% Week-to-Week

"American Ninja Warrior" (1.9/6 in adults 18-49, 5.3 million viewers overall from 10:01-11 p.m. ET) grew+19% week to week in adults 18-49 (to a 1.9 rating from a 1.6) and by +13% in total viewers (5.262 million vs. 4.653 million). The 1.9 rating in 18-49 matches the show's highest since its first season finale on July 23, 2012 (2.0), with the only other 1.9 over that span coming Jan. 13, 2014 with a special "USA vs. Japan" edition. Versus last summer's second telecast, "Ninja Warrior" is up +19% in 18-49 rating (1.9 vs. 1.6 from 8-9 p.m. on Monday, July 8, 2013).



"American Ninja Warrior" (1.9/6) is the #1 show of the night in adults 18-49 on ABC, CBS, NBC and Fox, ahead of "24" (1.8/6), "Bachelorette" (1.7/6), "MasterChef" (1.7/6)and all other Big 4 Primetime programming.



"American Ninja Warrior" ranked #1 outright among the Big 4 for its full 9-11 p.m. ET slot in 18-49 and was also #1 outright among those nets from 9-10 -- ahead of "24" and "Bachelorette" -- and from 10-11- ahead of the season premiere of ABC's "Mistresses" and CBS's original "48 Hours Monday." For its second hour from 10-11 p.m. ET, "American Ninja Warrior" ranked #1 among ABC, CBS and NBC in all key demographics.



An encore telecast of "Last Comic Standing" (1.3 rating, 5 share in adults 18-49, 4.3 million viewers overall from 8-9 p.m. ET) held steady or grew from half-hour to half-hour in every key measure, including gains of +8% in adults 18-49 (to a 1.3 rating from a 1.2) and +13% in adults 25-54 (1.8 vs. 1.6).





In Late-Night Metered Markets Monday Night:



In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.6/7; CBS's "Late Show with David Letterman," 2.1/5; and ABC's "Jimmy Kimmel Live," 1.9/5.



In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.1/5; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.6/3.



From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.



From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.0/4). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.2/1).



At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.





For the Week:



With "America's Got Talent" scoring the week's #1 Primetime rating on the Big 4 networks in adults 18-49 and "American Ninja Warrior," "Last Comic Standing" and "The Night Shift" tying for #3, NBC has finished #1 among those nets for the Primetime week of May 26-June 1 in the key 18-49 demo. According to "live plus same day" viewing figures from Nielsen Media Research, NBC has averaged a 1.3 rating, 4 share in adults 18-49 and 5.2 million viewers overall for the week.



Joining "Talent," "Ninja Warrior," "Last Comic" and "Night Shift" among the week's top 25 Primetime programs on the Big 4 were the first two episodes of "Undateable," Friday's "Dateline NBC" and the NBC News Special "Inside the Mind of Edward Snowden: An NBC News Exclusive with Brian Williams," each of which tied for the #17 rating of the week.



NBC was #1 or tied for #1 for the week among ABC, CBS, NBC and FOX in every key demo - adults, men and women 18-34, 18-49 and 25-54.



Since the May 21 conclusion of the May sweep, NBC has delivered successful launches for:

"America's Got Talent," which last Tuesday opened with its most-watched season premiere in three years.

"American Ninja Warrior," which debuted last Monday with a slot win among the Big 4 nets in adults 18-49 ahead of ABC's "Bachelorette" and Fox's "24."

"Last Comic Standing," which last Thursday equaled the combined 18-49 rating of its ABC and CBS time-slot competition.

"The Night Shift," NBC's top-rated premiere for a summer drama in 18-49 in nearly five years.

"Undateable," the top-rated Big 4 summer comedy debut in 18-49 in five years.

"Crossbones," which premiered with a two-month high for NBC in the Friday 10-11 p.m. ET slot.



Tuesday's ninth season debut of "America's Got Talent" ranked #1 in among Primetime broadcasts for the week on ABC, CBS, NBC and FOX in nearly every key measure, including adults 18-34, 18-49 and 25-54, total viewers, kids 2-11, teens 12-17 and all key adult-female demos.



Through 36 weeks of the 2013-14 broadcast year, NBC ranks #1 among ABC, CBS, NBC and FOX in adults 18-49, adults 25-54, men 18-49 (tied with Fox), men 25-54 and all key adult-female demos. It's the first time NBC has ranked #1 in adults 18-49 at this point in the season in 10 years (since the 2003-04 season).



NBC's 2.7 rating in adults 18-49 is the network's top average at this point in the season in four years (since a 2.7 in 2009-10).



Versus one year ago, NBC is up +17% for the broadcast year to date in adults 18-49 (2.7 vs. 2.3).



In total viewers, NBC ranks #2 for the broadcast year with an average of 9.1 million viewers, which is its biggest overall audience 36 weeks into the season in eight years (since 2005-06, 9.6 million). Versus one year ago, NBC is up +32% season to date in total viewers (9.1 million vs. 6.9 million). It's the first time NBC has ranked #2 in total viewers at this point in the season in 10 years.



WEEKLY RESULTS

Adults 18-49, L+SD

Net... Week 36, 2012-13... Week 36, 2013-14...Diff

NBC...1.4...1.3...Down 7%

CBS...1.0...0.9... Down 10%

ABC...1.0...1.0... Even

Fox...1.3...1.0... Down 23%



Total Viewers, L+SD

Net... Week 36, 2012-13... Week 36, 2013-14...Diff

NBC...5.077 million ...5.198 million...Up 2%

CBS...5.475 million...5.462 million...Down 0.2%

ABC...4.213 million ...4.082 million...Down 3%

Fox...3.389 million ...2.958 million...Down 13%



SEASON AVERAGES

Adults 18-49, "Most Current"

Net... STD '12-13... STD '13-14...Diff

NBC...2.3...2.7...Up 17%

CBS...2.8...2.3...Down 18%

ABC...2.2...2.1...Down 5%

Fox...2.5...2.4...Down 4%



Total Viewers, "Most Current"

Net... STD '12-13... STD '13-14...Diff

NBC...6.925 million ...9.135 million...Up 32%

CBS...11.615 million...10.537 million... Down 9%

ABC...7.796 million ...7.542 million...Down 3%

Fox...6.926 million ...7.227 million...Up 4%





NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."

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