NBC has averaged a 1.1 rating, 4 share in adults 18-49 and 5.0 million viewers overall for the primetime ratings week of Feb. 15-21, according to "live plus same day" results from Nielsen Media Research.
For the week,
NBC finished within 0.1 of a point of its rating for the same week last year in adults 18-49 (1.1 vs. 1.2), matched its year-ago figure in adults 25-54 (1.5 vs. 1.5) and grew +3% in total viewers (5.0 million vs. 4.8 million).
Topping NBC's week were Wednesday's "Law & Order: SVU" (ranked #19 among Big 4 primetime telecasts for the week in adults 18-49), Tuesday's "Chicago Fire" (tied for #20), Wednesday's "Chicago P.D." (tied for #20), Tuesday's "Chicago Med" (tied for #27), Sunday's "All-Star Tribute to James Burrows" (tied for #29) and Thursday's "Blacklist" (tied for #29).
Season to date,
NBC is running within 0.1 of a rating point of #1 behind Super Bowl- and Grammy-boosted
CBS in adults 18-49 and is tied for #1 among the Big 4 networks in adults 18-34 and women 18-34.
NBC's total-viewer average of 8.697 million is the network's highest at this point in a season without a
SUPER BOWL or Olympic boost since 2006-07 (9.7 million).
Primetime averages for the week of Feb. 15-21 in adults 18-49 are: CBS, 2.2 rating, 8 share; ABC, 1.4/5; Fox, 1.2/4; NBC, 1.1/4 and CW, 0.6/2. In overall total viewers, the weekly averages were: CBS, 10.6 million; ABC, 5.2 million; NBC, 5.0 million; Fox, 4.0 million; and CW, 1.6 million.
"Most current" averages for the season to date are: CBS, 2.5/8; NBC, 2.4/8; Fox, 2.1/7; ABC, 1.8/6; and CW, 0.8/3. In overall total viewers, the season averages are: CBS, 11.7 million; NBC, 8.7 million; ABC, 6.6 million; Fox, 6.4 million; and CW, 2.0 million.
NBC highlights for the week of Feb. 15-21:
Monday
"Superstore" (1.2/4 in 18-49, 3.9 million viewers overall from 8-8:30 p.m. ET) versus Grammys competition finished within 0.2 of a point of the prior week's rating in 18-49. "Live Plus Three Day" Ratings: "Superstore" grew by +42% going from "live plus same day" to "live plus three day" ratings in 18-49 (1.21 to 1.72), up from a +29% increase the prior week, and by 1.1 million viewers overall (3.9 million to 5.0 million), up from the previous week's 856,000. The +0.51 increase in 18-49 is "Superstore's" biggest L+3 lift to date. Also note that last week's episode delivered a series-best 1.08 million full-episode views on
Hulu and
NBC.com within seven days. Upscale: "Superstore generates a solid upscale audience, indexing at a 112 among adults 18-49 living in homes with $100K+ incomes.
"Telenovela" (0.7/2 in 18-49, 2.3 million viewers overall from 8:30-9 p.m. ET) versus Grammys competition finished within 0.2 of the previous week's rating in 18-49. L+3: "Telenovela" grew by +24% going from "live plus same day" to "live plus three day" ratings in 18-49 (0.72 to 0.89), up from the prior week's +18%, and by 501,000 viewers overall (2.3 million to 2.8 million), up from the previous week's lift of 398,000. Upscale: "Telenovela" has generated a strong upscale audience, indexing at a 114 among adults 18-49 living in homes with $100K+ incomes.
The Biggest Loser 17" (0.8/3 in 18-49, 2.8 million viewers overall from 9-11 p.m. ET) grew +29% from its first half-hour to its fourth in adults 18-49 (0.7 to 0.9). L+3: "Loser" grew by +32% in 18-49 (0.82 to 1.08) and 733,000 viewers (2.8 million to 3.5 million) going from L+SD to L+3. Upscale: "Loser" delivers a solid upscale audience, indexing at a 115 among adults 18-49 living in homes with $100K+ incomes.
Tuesday
"Hollywood Game Night" (1.0/3 in 18-49, 3.9 million viewers overall from 8-9 p.m. ET) ranked #2 in the slot among the Big 4 in total viewers and tied for #2 in adults 25-54.
"Chicago Med" (1.4/5 in 18-49, 6.7 million viewers overall from 9-10 p.m. ET) doubled NBC's rating in the slot on the same night last year (1.4 vs. 0.7 for comedies) and was up +197% in total viewers (6.664 million vs. 2.246 million). "Med" built by +56% on its lead-in in 18-49 and +76% in total viewer, to rank #2 in the hour among the Big 4 in all key measures. L+3: "Med" increased by +45% in 18-49 (1.44 to 2.09), up from the prior week's+37%, and more than 2.2 million viewers (6.7 million to 8.9 million) going from L+SD to L+3.
"Chicago Fire" (1.6/5 in 18-49, 7.5 million viewers overall from 10-11 p.m. ET) finished #1 or tied for #1 in the hour among ABC,
CBS and
NBC in every key measure, with a +33% margin among those nets in adults 18-49 (1.6 vs. 1.2 for CBS's #2 "Limitless"). "Fire" was up +29% versus the same night last year in 18-49 (1.6 vs. 1.4 on Feb. 17, 2015) and +20% in total viewers (7.5 million vs. 6.3 million). "Fire" delivered its 22nd consecutive time-period win in 18-49 versus regular ABC-CBS competition in the 10-11 p.m. slot when in original, dating back to February 2015. L+3: "Fire" increased by +52% in 18-49 (1.57 to 2.38), up from the previous week's +45%, and more than 2.9 million viewers (7.5 million to 10.5 million) going from L+SD to L+3. "Fire" had the #1 L+3 lifts of the night on the Big 4 in 18-49 (+0.81) and total viewers (+2.926 million).
Wednesday
NBC won Wednesday night in total viewers with "SVU" ranking as the #1 scripted show of the night.
"The Mysteries of Laura" (1.0/4 in 18-49, 6.3 million viewers overall from 8-9 p.m. ET) grew +8% versus the same night last year in total viewers (6.3 million vs. 5.9 million). L+3: "Laura" increased by +29% in 18-49 (1.02 to 1.32) and more than 1.4 million viewers (6.3 million to 7.8 million) going from L+SD to L+3.
"Law & Order: Special Victims Unit" (1.7/5 in 18-49, 7.7 million viewers overall from 9-10 p.m. ET) ranks as the #1 scripted series of the night in total viewers. "SVU" won the hour in total viewers and finished #2 or tied for #2 among the Big 4 in nearly all other key measures. It was a third straight "SVU" to grow in total viewers, up from 7.6 million viewers last week, 7.3 million viewers on Feb. 3 and 6.9 million on Jan. 20. L+3: "SVU" grew by +58% in 18-49 (1.66 to 2.62) and 2.4 million viewers (7.7 million to 10.1 million) going from L+SD to L+3.
"Chicago P.D." (1.6/6 in 18-49, 7.5 million viewers overall from 10-11 p.m. ET) won the time period among ABC,
CBS and
NBC in adults 18-49, total viewers and all other key measures, winning by a +60% margin among those nets in adults 18-49 (1.6 vs. 1.0 for CBS's #2 "Code Black"). "P.D." has now finished #1 or tied for #1 in 18-49 versus the time period's regular
ABC and
CBS drama competition with last 30 regular-slot originals, dating back to November 2014. L+3: "P.D." increased by +52% in 18-49 (1.61 to 2.44) and 2.8 million viewers (7.5 million to 10.3 million) going from L+SD to L+3
Thursday
"You, Me and the Apocalypse" (0.6/2 in 18-49, 2.6 million viewers overall from 8-9 p.m. ET) maintained its rating from half-half to half-hour in adults, men and women 18-49 and grew in adults 18-34 (0.3 to 0.4). L+3: "Apocalypse" grew by +30% in 18-49 going from L+SD to L+3 (0.61 to 0.79) and by 581,000 persons in total viewers (2.6 million vs. 3.1 million). Upscale: "Apocalypse" is capturing a strong upscale audience, indexing at a 112 among adults 18-49 living in homes with $100K+ incomes ("most current" including L+3).
"The Blacklist" (1.3/4 in 18-49, 6.0 million viewers overall from 9-10 p.m. ET) retained +93% of prior week's 1.4 in 18-49 and 100% in men 18-49 (1.2 vs. 1.2). "Blacklist" built on this week's lead-in by +117% in 18-49 and +135% in total viewers. L+3: "Blacklist" increased by +90% in 18-49 going from L+SD to L+3 (1.30 to 2.47) and 4.2 million persons in total viewers (6.0 million vs. 10.2 million). The +90% is the biggest lift going from L+SD to L+3 for any Big 4 telecast for the week to date. In total viewers, "Blacklist" rose from #4 in the time period in L+SD to #1 in L+7. Upscale: "Blacklist" is generating a strong upscale audience, indexing at a 148 among adults 18-49 living in homes with $100K+ incomes ("most current" including L+3).
"Shades of Blue" (1.1/4 in 18-49, 5.3 million viewers overall from 10-11 p.m. ET) retained 100% of its 18-49 rating versus the prior two weeks to finish within 0.4 of the slot lead among ABC,
CBS and
NBC in adults 18-49 (1.1 vs. 1.5 for "How to Get Away With Murder"), a dramatic closing of the gap versus the same night last year, when
NBC lost the hour by 2.0 rating points (0.9 vs. 2.9). "Shades" ranked #2 or tied for #2 in the hour among those nets in most key measures and tied for #1 in men 18-49. L+3: "Shades" grew by +85% in 18-49 going from L+SD to L+3 (1.06 to 1.96) and by 3.3 million persons in total viewers (5.3 million vs. 8.6 million), to tie for the #2 gain over the first four nights of the week on the Big 4 in 18-49 percentage, behind only the +90% for "The Blacklist."
Friday
"Caught on Camera With Nick Cannon" (0.8/3 in 18-49, 3.7 million viewers overall from 8-9 p.m. ET) retained 100% of its adult 18-49 rating week to week and grew 0.2 of a point or +33% week to week in men 18-49 (0.6 to 0.8).
"Grimm" (0.9/3 in 18-49, 4.0 million viewers overall from 9-10 p.m. ET) equaled its highest adult 18-49 rating since Nov. 6 (1.0 with the second "Grimm" of the season). "Grimm" grew week to week in adults 18-34 (0.4 to 0.5), men 18-34 (0.3 to 0.4) and men 18-49 (0.7 to 0.8). L+3: The previous week's "Grimm" grew by +79% in 18-49 going from L+SD to L+3 (0.90 to 1.61) and 2.2 million persons in total viewers (4.2 million vs. 6.4 million), for the #3 gain over the first five nights of the week on the Big 4 networks in 18-49 percentage, behind only the +88% for "The Blacklist" and the +83% for "Shades of Blue." Upscale: "Grimm" is capturing a strong upscale audience this season, indexing at a 114 among adults 18-49 living in homes with $100K+ incomes ("most current" including L+3).
"Dateline NBC" (0.8/3 in 18-49, 4.3 million viewers overall from 10-11 p.m. ET) grew +13% from its first half-hour to its second in adults 18-49 (0.8 to 0.9), +8% in adults 25-54 (1.2 to 1.3), +13% in women 25-54 (1.5 to 1.7) and +13% in total viewers (4.0 million to 4.5 million). "Dateline" grew week to week in total viewers by +3% (4.3 million vs. 4.1 million). L+3: The prior week's "Dateline" increased by +31% in 18-49 going from L+SD to L+3 (0.94 to 1.23) and 1.1 million persons in total viewers (4.1 million vs. 5.2 million). Upscale: "Dateline" delivers a solid upscale audience, indexing at a 109 among adults 18-49 living in homes with $100K+ incomes.
Saturday
NBC ranked #1 in primetime Saturday night in total viewers.
"Dateline Saturday Night Mystery" (0.8/3 in 18-49, 4.8 million viewers overall from 8-10 p.m. ET) won the time period in total viewers and adults 25-54, delivering its most-watched episode since Jan. 2 (4.901 million).
"SNL Vintage" (0.7/3 in 18-49, 2.9 million viewers overall from 10-11 p.m. ET, with an encore of the Oct. 7, 2000 telecast of "Saturday Night Live" hosted by Rob Lowe with musical guest Eminem) retained 100% week to week in adults 18-49 (0.7 vs. 0.7) and increased in total viewers (2.907 million vs. 2.869 million).
Sunday
"Dateline NBC" (1.2/4 in 18-49, 6.0 million viewers overall from 7-9 p.m. ET) generated season highs for a Sunday "Dateline" in adults 18-49 and 25-54 (1.7) and a season high for any night of the week in total viewers. It was the top Sunday "Dateline" Sunday results since March 22, 2015 (1.2) in 18-49 and equaled the Sunday high since Jan. 4, 2015 (1.3). In 25-54, it was a Sunday high since Jan. 25, 2015 and in total viewers it was a high for any night of the week since Sunday, May 31, 2015 (6.2 million).
The
NBC Special "Must See TV: An All-Star Tribute to James Burrows" (1.3/4 in 18-49, 5.5 million viewers overall from 9-11 p.m. ET) earned NBC's highest total-viewer figure in the slot, excluding live news and sports and the Golden Globes, since April 12, 2015 (5.9 million). The special won its second hour from 10-11 p.m. ET among ABC,
CBS and
NBC in adults 18-49, as well as adults 25-54 and all key adult-female demos. "Burrows" won the full 9-11 p.m. time period among the Big 4 in adults 25-54.
