In the 50 weeks since NBCUniversal debuted its unprecedented coverage of the Barclays Premier League on August 17, 2013, NBCSN is television's fastest growing sports cable network in Total Day viewership (6 a.m.-6 a.m.), according to live plus same day data released by The Nielsen Company.
The 2014-15 Premier League season kicks off on Saturday, August 16 on NBC and NBCSN.
NBCSN averaged 148,000 Total Day viewers from the 2013-14 Premier League season kickoff last August 17 through this past Sunday, July 27 -- an 80% increase over the comparable period from 2012-13 (82,000). That 80% jump in Total Day audience is the largest among all sports cable networks over that span.
Over the same 50-week span, NBCSN's average Total Day viewership in the Adult 25-54 demographic increased 73% (69,000 vs. 40,000) over the comparable period - also the largest increase among all sports cable networks.
Even excluding the Sochi Winter Games, NBCSN's year-over-year growth from August 17, 2013 through July 27, 2014 tops all other sports cable nets with its Total Day average audience increase of 44% (118,000 vs. 82,000) and Total Day Adults 25-54 uptick of 43% (57,000 vs. 40,000).
NBCSN averaged 114,000 Total Day viewers in July, highlighted by Tour de France, Formula One and Indy Car racing, up 23% from July 2013 (93,000).
NBCSN's nightly Tour de France show -- Tour Primetime -- averaged 210,000 viewers this year, up 16% from last year (181,000). NBCSN's live Tour de France coverage averaged 288,000 viewers -- up slightly from the average (287,000) last season, which featured the final stage of the milestone 100th Tour de France ending at 4:40 p.m. ET (vs. 1:40 p.m. ET for the final stage this year).