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NBC Wins Week of August 11 Among Big 4 in Key Demos

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NBC Wins Week of August 11 Among Big 4 in Key Demos

NBC has won the Primetime week of Aug. 11-17 among the Big 4 networks in adults 18-49, marking the ninth time this summer NBC has finished #1 or tied for #1 among those nets. That makes it the only Big 4 net to have won more than two weeks since the close of the traditional season.



For the week, NBC averaged a 1.1 rating, 4 share in adults 18-49 and 4.9 million viewers overall for the week, according to "live plus same day" viewing figures from Nielsen Media Research.



Tuesday's "America's Got Talent" tied for #3 among Primetime programs on the Big 4 last week in adults 18-49 and teamed with the Wednesday edition to generate the #1 and #2 results on those nets in total viewers and adults 25-54.



Joining the Tuesday "Talent" in the top 25 for the week among Primetime shows on the Big 4 in adults 18-49 were Wednesday's "Talent" (tied for #6), Monday's "Running Wild with Bear Grylls" (tied for #9), Monday's "American Ninja Warrior" recap (tied for #13), Thursday's "Last Comic Standing" (tied for #13), Friday's "Dateline NBC" rebroadcast (tied for #21) and Wednesday's "Talent" encore (tied for #21).



NBC matched its 18-49 rating for the same week last year (1.1 vs. 1.1) and was up +20% versus the year-ago week in total viewers (4.9 million vs. 4.1 million). In addition to leading the Big 4 networks in adults 18-49, NBC also ranked #1 among those nets for the week in adults 25-54, adults 18-34 (tied with Fox) and all key adult-female demos.



Through 47 weeks of the 2013-14 broadcast year, NBC ranks #1 among ABC, CBS, NBC and FOX in adults 18-49, adults 25-54, adults 18-34 (tied with Fox), men 18-49 (tied with Fox), men 25-54 and all key adult-female demos. It's the first time NBC has ranked #1 in adults 18-49 at this point in the season in 10 years (since the 2003-04 season).



Versus one year ago, NBC is up +14% for the broadcast year to date in adults 18-49 (2.4 vs. 2.1).



In total viewers, NBC ranks #2 for the broadcast year with an average of 8.3 million viewers, which is its biggest overall audience 47 weeks into the season in eight (since 2005-06, 8.9 million). Versus one year ago, NBC is up +25% season to date in total viewers (8.3 million vs. 6.6 million).



Primetime averages for the week of Aug. 11-17 in adults 18-49 are: NBC, 1.1/4; CBS, 1.0/4; Fox, 1.0/4; ABC, 1.0/3; and CW, 0.3/1. In overall total viewers, the weekly averages were: CBS, 5.4 million; NBC, 4.9 million; ABC, 2.9 million; Fox, 3.0 million; and CW, 1.0 million.



Season-to-date averages are: NBC, 2.4/7; Fox, 2.1/7; CBS, 2.1/6; ABC, 2.0/6; and CW, 0.7/2. In overall total viewers, the season averages are: CBS, 9.5 million; NBC, 8.3 million; ABC, 7.0 million; Fox, 6.4 million; and CW, 1.7 million.



NBC highlights for the week of Aug. 11-17:



Monday: "Running Wild with Bear Grylls" (1.5/5 in 18-49, 4.5 million viewers overall from 8-9 p.m. ET, featuring Channing Tatum) hit series highs in its third week in 18-49 and total viewers, growing week to week by +15% in 18-49 rating (to a 1.5 from a 1.3) and +14% in total viewers (4.5 million vs. 4.0 million). "Running Wild" tied for the highest-rated episode this summer of any new reality series on the Big 4 (with ABC's June 22 of "Rising Star" premiere and Aug. 11 second episode of "Bachelor in Paradise") and delivered the highest week-three rating among the six new reality shows on the Big 4 so far this summer that have run at least three weeks.



A recap episode of "American Ninja Warrior" (1.4/4 in 18-49, 4.3 million viewers overall from 9-11 p.m. ET) won the time period in adults 18-49 and other key measures among the Big 4 nets.



Tuesday: NBC won Tuesday night among the Big 4 networks in all key measures, led by the #1 show of the night in all key categories, "America's Got Talent" (2.1/7 in 18-49, 9.7 million viewers overall from 9-11 p.m. ET), which grew week to week by +5% in adult 18-49 rating (to a 2.1 from a 2.0) and +7% in total viewers (9.7 million vs. 9.0 million). "Talent" ranked #1 among the Big 4 in its two-hour time period in every key measure.



"Food Fighters" (1.0/4 in 18-49, 4.3 million viewers overall from 8-9 p.m. ET) finished within a tenth of a rating point of #1 in the time period among the Big 4 networks in adults 18-49 and equaled the show's premiere rating of three weeks ago (1.0 on July 22).



Wednesday: NBC tied for #1 for the night among ABC, CBS, NBC and FOX in adults 18-49 and won the night outright among those nets in total viewers with the #1 show of the night in total viewers, "America's Got Talent."



An encore telecast of "America's Got Talent" (1.1/4 in 18-49, 5.8 million viewers overall from 8-9 p.m. ET) ranked #2 in the time period among the Big 4 in total viewers and tied for #2 in 18-49.



"America's Got Talent" (1.9/6 in 18-49, 10.0 million viewers overall from 9-10:01 p.m. ET) ranked as the #1 show of the night in total viewers and built on its lead-in from the 8 p.m. encore by +73% in 18-49 and by +71% or more than 4.1 million persons in total viewers. "Talent" won its time period in every key measure - adults, men and women 18-34, 18-49 and 25-54, plus total viewers -- among the Big 4 nets.



"Taxi Brooklyn" (0.9/3 in 18-49, 4.9 million viewers overall from 10:01-11 p.m. ET) matched the prior week's 18-49 rating to finish within 0.1 of a point of CBS's "Extant" and the time-period lead among ABC, CBS and NBC. "Taxi Brooklyn" beat ABC's original "Motive" in the time slot in every key measure. Versus "Camp" in this time period on the same night last year, "Taxi Brooklyn" was up +45% or 1.5 million persons in total viewers (4.9 million vs. 3.4 million).



Thursday: An encore telecast of "Hollywood Game Night" (1.0/4 in 18-49, 3.7 million viewers overall from 8-9 p.m. ET) grew +25% versus the prior week in 18-49 (1.0 vs. 0.8).



The season finale of "Last Comic Standing" (1.4/5 in 18-49, 4.9 million viewers overall from 9-11 p.m. ET) jumped +40% versus the prior week in adult 18-49 rating (to a 1.4 from a 1.0) and +43% or 1.5 million persons in total viewers (4.9 million vs. 3.4 million). "Last Comic" tied for #1 for the two-hour time period among the Big 4 in 18-49 and was #1 outright among those nets in adults 25-54 and total viewers.



"Last Comic" hit its top 18-49 rating since June 19 and best total-viewer result since the show's season premiere on May 22. Versus its prior finale four years ago, "Last Comic" finished within a tenth of a point in 18-49 (1.4 vs. 1.5 on Monday, Aug. 9, 2010) and was up +25% in total viewers (4.9 million vs. 3.9 million).



For its second hour from 10-11 p.m., "Last Comic Standing" beat the ABC-CBS competition combined in adults 18-49 (with a 1.5 that hour vs. a 0.8 for "NY Med" and a 0.6 for an "Elementary" encore). "Last Comic" won the Thursday 10-11 p.m. hour versus regular ABC and CBS competition in 18-49 during 13 of its 14 weeks on the schedule this summer.



Friday: NBC won the night among the Big 4 networks in adults 18-49 and adults 25-54 led by the #1 show of the night on those nets in both categories, an encore telecast of "Dateline NBC" (1.1/4 in 18-49, 5.5 million viewers overall from 9-11 p.m. ET). Week to week, "Dateline" grew by +10% in 18-49 rating (to a 1.1 from a 1.0) and +15% in total viewers (5.514 million vs. 4.785 million).



An encore telecast of "Running Wild with Bear Grylls" (0.7/3 in 18-49, 2.7 million viewers overall from 8-9 p.m. ET) grew versus the prior week's rebroadcast in this slot by +40% in 18-49 rating (to a 0.7 from a 0.5) and +29% in total viewers (2.7 million vs. 2.1 million).



Saturday: NBC ranked #1 in Primetime Saturday night among the Big 4 networks in adults 18-49, adults 25-54 and total viewers with the #1 show of the night in all three measures, "Dateline Saturday Night Mystery" (0.8/3 in 18-49, 3.9 million viewers overall from 8-10 p.m. ET). "Dateline Mystery" equaled the highest Saturday Primetime 18-49 rating on ABC, CBS, NBC or FOX in three weeks.



A rebroadcast of "Law & Order: SVU" (0.5/2 in 18-49, 2.8 million viewers overall from 10-11 p.m. ET) grew versus the prior week in total viewers by +19% (2.8 million vs. 2.4 million).



.



Sunday: An encore telecast of "American Ninja Warrior" (0.7/2 in 18-49, 2.8 million viewers overall from 7-9 p.m. ET) grew from its first half-hour to its fourth by +60% in adults 18-49 (to a 0.8 rating from a 0.5) and by +49% in total viewers (3.5 million vs. 2.3 million).



A rebroadcast "America's Got Talent" (0.8/2 in 18-49, 3.2 million viewers overall from 9-11 p.m. ET) ranked #2 - and #1 excluding sports - among the Big 4 networks in the time period in adults 18-49 and other key demographics.



WEEKLY AVERAGES

Average rating, share and audience in each category



ADULTS 18-49



NBC 1.1/4, 1.5 million



CBS 1.0/4, 1.3 million



Fox 1.0/4, 1.3 million



ABC 1.0/3, 1.2 million



CW 0.3/1, 0.4 million



Each rating point equals 1.27 million viewers



ADULTS 25-54



NBC 1.5/5, 1.8 million



CBS 1.4/4, 1.7 million



ABC 1.3/4, 1.5 million



Fox 1.2/4, 1.4 million



CW 0.4/1, 0.4 million



Each rating point equals 1.20 million viewers



TOTAL VIEWERS



CBS 1.8/5, 5.4 million



NBC 1.7/5, 4.9 million



ABC 1.3/4, 3.9 million



Fox 1.0/3, 3.0 million



CW 0.3/1, 0.9 million



Each rating point equals 2.95 million viewers



SEASON TO DATE

Average rating, share and audience in each category



ADULTS 18-49



NBC 2.4/7, 3.0 million



Fox 2.1/7, 2.7 million



CBS 2.1/6, 2.6 million



ABC 2.0/6, 2.5 million



CW 0.7/2, 0.8 million



Each rating point equals 1.27 million viewers



ADULTS 25-54



NBC 2.9/8, 3.5 million



CBS 2.8/8, 3.3 million



Fox 2.5/7, 3.0 million



ABC 2.4/7, 2.9 million



CW 0.7/2, 0.9 million



Each rating point equals 1.20 million viewers



TOTAL VIEWERS



CBS 3.2/9, 9.5 million



NBC 2.8/8, 8.3 million



ABC 2.4/6, 7.0 million



Fox 2.2/6, 6.4 million



CW 0.6/1, 1.7 million



Each rating point equals 2.89 million viewers







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