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NBC Wins Third Consecutive Week in Total Viewers

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NBC Wins Third Consecutive Week in Total Viewers

NBC also won its third week in a row in total viewers and has now won three straight in-season weeks in total viewers with no Olympic help for the first time since May 2002. Additionally, NBC led the week in adults 25-54, 18-34 and most other key demos.

NBC has now ranked #1 or tied for #1 in 18-49 for 13 of the season's first 15 weeks.

Season to date, NBC is up 24% in 18-49, having moved from a tie for #3 at this point last year to #1 this year, and up 18% in total viewers.

It's the first time in nine years (since 2003) that NBC has been #1 outright at this point in the season.

NBC's 3.1 season average is its highest rating at this point in the season in five years (since 2007).

NBC's lead of 0.4 of a rating point so far this season (3.1 vs. 2.7 for #2 CBS) is the biggest for any network at this point in the season in nine years (since NBC led by 0.4 of a point at this time during the 2003-04 season).

For the Week:

* NBC's week featured season highs for all four Wednesday regulars and Sunday season debuts of "The Biggest Loser" and "Dateline NBC" that were both up 25% percent versus their year-ago debuts.

* Saturday's Vikings-Packers NFL Wild Card coverage was the #1 primetime show of the week on ABC, CBS, NBC and FOX in every key ratings category, plus kids and teens (rankings exclude sports pre- and post-game shows).

* Ranking in the top 30 in 18-49 were "Biggest Loser," "Chicago Fire," "SVU," "Betty White's Off Their Rockers," "Whitney," "Guys With Kids" and "Parenthood."

Here are "live plus same day" weekly averages for Week 15...

Week 14 Adults 18-49 vs. Same Week Last Year Net...Week 2011... Week 2012...Diff NBC...2.7...2.7...Even CBS...3.3...1.6...Down 52% ABC...2.3...1.4...Down 39% Fox...1.4...2.3...Up 64%

Week 14 Total Viewers vs. Same Week Last Year Net...Week 2011... Week 2012...Diff NBC...8.263 million ...8.394 million...Up 2% CBS...12.675 million...8.290 million...Down 35% ABC...7.266 million ...5.066 million...Down 30% Fox...4.235 million ...6.841 million...Up 62%

In 18-49 so far this season, NBC's schedule includes:

* The #1 primetime series on the broadcast networks, Sunday Night Football.

* 4 of primetime's top 6 programs on the broadcast nets (#1 "SNF," #4 Monday's "The Voice," #5 "Revolution" and #6 Tuesday's "The Voice").

* The #1 unscripted series, The Voice.

* The #1 drama on the broadcast nets, #1 new series and #5 series overall, Revolution.

* The #1 new comedy, Go On.

* The #1 Friday series, Grimm. Rankings exclude sports pre- and post-game shows.

NBC currently accounts for four of the top six new shows of the fall in 18-49: 1. Revolution, 5.0 2T. Go On, 3.2 2T. Elementary, 3.2 4. Nashville, 2.7 5. New Normal, 2.6 6. Chicago Fire, 2.5

In addition to being up for the season by 24 percent in 18-49 (3.1 vs. 2.5), NBC is up 18 percent in total viewers (8.8 million vs. 7.4 million) and up by double-digit percentages in all other key categories. NBC is the only network among ABC, CBS, NBC and FOX that's up versus year-ago averages in 18-49, total viewers or any other key measure.

Here are "most current" season averages thru 15 weeks...

Season to Date Adults 18-49 vs. Last Year Net...Season to Date 2011... Season to Date 2012...Diff NBC...2.5...3.1...Up 24% CBS...3.2...2.7...Down 16% ABC...2.5...2.3...Down 8% Fox...3.0...2.4...Down 20%

Season to Date Total Viewers vs. Last Year Net...Season to Date 2011... Season to Date 2012...Diff NBC...7.446 million ...8.772 million...Up 18% CBS...12.165 million...11.233 million...Down 8% ABC...8.626 million ...8.064 million...Down 7% Fox...8.328 million ...6.646 million...Down 20%

Median Age

NBC is the only network among ABC, CBS, NBC, FOX and CW whose audience has gotten younger this season versus last:

Network...'11-12...'12-13 NBC...49.1...48.5 CBS...54.9...56.5 ABC...52.3...53.1 Fox...45.6...45.8 CW...37.5...41.5

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