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NBC Wins Friday with +43% Margin with Macy's 4th of July Special

NBC Wins Friday with +43% Margin with Macy's 4th of July Special

Friday Results:

NBC won Friday night among the Big 4 nets by a +43% margin in adults 18-49 (with a 1.0 rating vs. a 0.7 for second-place ABC) and by a+48% margin in total viewers (5.0 million vs. 3.4 million for ABC and CBS).

NBC led those networks all key measures with the #1 and #2 shows of the night in 18-49, the 8-10 p.m. ""Macy's 4th of July Fireworks®Spectacular" and the 10-11 p.m. "Marcy's" recap.

"Macy's 4th of July Fireworks Spectacular" (1.1/6 in 18-49, 5.3 million viewers overall from 8-10 p.m. ET) Is the #1 Big 4 telecast of the night in adults 18-49 and total viewers and won that time period versus those nets in every key ratings measure..

"Macy's 4th of July Fireworks Spectacular" is up +18% in 18-49 rating comparing last night's second-hour result from 9-10 p.m.(1.3/7 for that hour) to the rating for its prior Friday telecast (1.1 for its one hour from 9-10 on Friday, July 4, 2008)and is up +20% in total viewers (6.5 million from 9-10 vs. 5.4 million in 2008).

"Macy's 4th of July Fireworks Spectacular" grew by+114% from its first half-hour to its fourth in 18-49 (to a 1.5 from a 0.7) and by+91% or more than 3.6 million persons in total viewers (7.7 million vs. 4.1 million)

Though last year's coverage ran on Thursday, which typically has higher usage levels than Friday nights (the year-ago July 4 Primetime HUT level was 45.2 and this year's was 41.7), this year's telecast is currently running within 0.4 of a point of last year's telecast (1.5/7 in 18-49, 7.2 million viewers overall from 8-10 on Thursday, July 4, 2013).

The annual special, hosted by Nick Cannon of "America's Got Talent," featured performances by Hunter Hayes and Miranda Lambert, Ariana Grande, Lionel Richie, Enrique Iglesias and Zac Brown Band. The two-hour special was hosted by Nick Cannon of NBC's "America's Got Talent.".

From 10-11 p.m. ET, a recap telecast of "Macy's 4th of July Fireworks Spectacular" (0.9/4 in 18-49, 4.4 million viewers overall)ranked #1 among ABC, CBS and NBC in adults 18-49, total viewers and other key categories. The 10 p.m. "Macy's" encore trails only the 8-10 p.m. original among the night's Primetime telecasts on ABC, CBS, NBC and FOX in 18-49.

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