NBC UNIVERSO & mitu Form New Partnership

NBC UNIVERSO, the modern sports and entertainment cable channel for Latinos, announced a new partnership with mitú, the technology-driven media brand comprised of the world's largest group of Latino digital content creators and social media influencers, to develop and air exclusive summer-themed cross-platform content geared towards Latino millennial audiences.

"Vive el Verano" is a series of fun, quick-hitting clips produced by mitú and stars some of its popular talent, including El Guzii, Maiah Ocando, Luan Palomera, Luisito Comunica, and Oh Em Gee It's Eddie G., whose combined audience spans in the millions and across all major social media platforms. The topics include do-it-yourself summer hacks relevant to young Latinos, such as electronics, must-have summer apps, fun backyard and pool ideas, savory and sweet grilling recipes and outdoor entertaining tips.

The segments will air on NBC UNIVERSO during weekend afternoons beginning Sat., Aug. 1, through Labor Day weekend - the unofficial end of summer - and also air across all of the company's platforms on Video on Demand, on the NBC UNIVERSO NOW app, online at www.nbcuniverso.com, NBC UNIVERSO's Youtube channel, and its Facebook, Twitter and Instagram pages. Also online, viewers can find photos and bios of mitú's talent as well as additional entertaining vignettes. Complementing digital content and social experiences will live across mitú's social and digital properties, reaching young Latinos on whatever platform they are.

"The strong combination of relevant, fun, short-form content on NBC UNIVERSO platforms, and mitú's popularity and reach, will resonate with Latino millennials, many of whom have grown up with our network,"said Bilai Joa Silar, Senior Vice President, Programming & Production, NBC UNIVERSO. "We're excited to bring this exclusive, timely offering aimed at younger Latinos across all of our traditional and digital platforms."

Beatriz Acevedo, President, mitú, said, "mitú is proud to be a part of NBC UNIVERSO's exciting evolution, and multi-platform content offering that the network is now delivering to its audience. As THE VOICE of today's Latino millennials, we love the opportunity to highlight some of our talent and content by partnering with NBC UNIVERSO to feature our summer-themed programming #ViveElVerano."