NBCSN announced today a new automotive reality series, Mobsteel, which follows a Detroit-based custom car shop that transforms vintage American cars into modern-day street machines. The eight-episode series will debut Sunday, Aug. 16 at 6 p.m. ET, immediately following NBCSN's coverage of the NASCAR SPRINT CUP SERIES Pure Michigan 400 from Michigan International Speedway.
Mobsteel follows founder Adam Genei and his team of custom-car specialists, including his wife Pam Genei, as they restore vehicles ranging from the finest relics of the American automotive boom, to an old International Harvester Loadstar, and much more. Mobsteel is an existing custom-car shop that was founded more than 10 years ago, using vintage parts and Detroit steel to bring these ancient American cars back to life.
"We're excited to add Mobsteel to our growing portfolio of automotive and motorsports properties," said Ron Wechsler, Senior Vice President of Original Programming and Entertainment,
NBC Sports Group. "We understand our motorsports audience is also deeply passionate about American car culture. Mobsteel represents the birth and heart of that culture, the 'Motor City' -- Detroit."
Mobsteel complements
NBC Sports Group's robust catalogue of motorsports properties that exceeds 1,400 programming hours in 2015, including NASCAR, IndyCar, Formula One, Lucas Oil Pro
MOTOCROSS Championship, Red Bull Global RallyCross and Mecum Auctions.
The premiere episode of Mobsteel focuses on a 1963 Lincoln Continental that the team works to restore for a Detroit-area second-generation pipefitter who's looking for the Mobsteel car of his dreams. New episodes will air Wednesdays at 10 p.m. ET on
NBCSN following the series premiere, with encore presentations of the prior week's episode airing Wednesdays at 9 p.m. ET.
In addition to Adam and Pam Genei, the Mobsteel team is comprised of Steve "Steve-O" Ryan (The Right Hand Man), Doug "Wheatbread" Haines (The Builder), and Ron Coan (The Painter). Mobsteel is produced by Hoff Productions. Michael Hoff and Adam Moyer are executive producers.
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