NBC Sports is launching THURSDAY NIGHT FOOTBALL on NBC with a comprehensive marketing campaign that includes unprecedented customized content produced in conjunction with NBC Entertainment, as well as Illumination Entertainment and Universal Pictures. TNF debuts on NBC this Thursday, November 17, when Cam Newton and the Carolina Panthers host Drew Brees and the New Orleans Saints. Coverage begins at 7:30 p.m. ET on NBC.
In an industry first, NBC Entertainment programs The Blacklist, Blindspot, Chicago Fire/Med/PD, Law & Order: SVU, Superstore, and The Voice, as well as the upcoming Illumination and Universal event film Sing, have all created customized content that dovetails off of NBC Sports' "Start your weekend early" TNF campaign, while remaining authentic to their respective brand voice and audience. In one spot, the cast of SUPERSTORE neglects to help a customer because it is too busy watching TNF on the store's TVs. In another, the cast of BLINDSPOT solves a TNF tattoo mystery. NBC Sports' TNF campaign is focused on the premise that the work week can be tough, so what would be better than to start your weekend early. As a fan walks into a glass door, the campaign says "Tuesdays can be tough...Thursday will be better. Start your weekend early with Thursday Night Football." The NBC Sports spots were produced in collaboration with advertising agency VML.Videos