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NBC Ranks No. 2 for Week of Among Big 4 in Key Demo

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NBC Ranks No. 2 for Week of Among Big 4 in Key Demo

NBC has finished #2 for the Primetime week of Aug. 4-10 among the Big 4 networks in adults 18-49 and total viewers, while ranking #1 among those networks in adults 18-34 and women 18-34 and tying for #1 in women 18-49 and 25-54. NBC averaged a 1.1 rating, 4 share in adults 18-49 and 4.7 million viewers overall for the week, according to "live plus same day" viewing figures from Nielsen Media Research.

"America's Got Talent" tied for #3 among Primetime programs on the Big 4 last week in adults 18-49 and delivered the #1 and #2 ratings on those nets in total viewers and adults 25-54.

"American Ninja Warrior" ranked #1 or tied for #1 for the week in men 18-34, men 18-49 and men 25-54 among Primetime telecasts on ABC, CBS, NBC and Fox.

The Tuesday and Wednesday editions of "Talent" tied "Ninja" and two other shows tied for #3 for the week among Primetime shows on the Big 4 in adults 18-49. Also ranking in the Primetime top 30 last week were Monday's "Running Wild with Bear Grylls" (#14), Tuesday's "Food Fighters" (tied for #15), Wednesday's "Talent" encore (tied for #18), Thursday's "Last Comic Standing" (tied for #21) and Friday's "Dateline NBC" rebroadcast (tied for #21).

NBC matched its 18-49 rating for the same week last year (1.1 vs. 1.1) and was up +12% versus the year-ago week in total views (4.7 million vs. 4.2 million).

Through 46 weeks of the 2013-14 broadcast year, NBC ranks #1 among ABC, CBS, NBC and FOX in adults 18-49, adults 25-54, adults 18-34 (tied with Fox), men 18-49, men 25-54 and all key adult-female demos. It's the first time NBC has ranked #1 in adults 18-49 at this point in the season in 10 years (since the 2003-04 season).

Versus one year ago, NBC is up +9% for the broadcast year to date in adults 18-49 (2.4 vs. 2.2).

In total viewers, NBC ranks #2 for the broadcast year with an average of 8.4 million viewers, which is its biggest overall audience 46 weeks into the season in eight years (since 2005-06, 8.9 million). Versus one year ago, NBC is up +25% season to date in total viewers (8.4 million vs. 6.7 million). It's the first time NBC has ranked #2 in total viewers at this point in the season in 10 years.

Primetime averages for the week of Aug. 4-10 in adults 18-49 are: CBS, 1.2/4; NBC, 1.1/4; ABC, 1.0/3; Fox, 0.8/3; and CW, 0.3/1. In overall total viewers, the weekly averages were: CBS, 5.8 million; NBC, 4.7 million; ABC, 4.3 million; Fox, 2.3 million; and CW, 0.9 million.

Season-to-date averages are: NBC, 2.4/8; Fox, 2.2/7; CBS, 2.1/6; ABC, 2.0/6; and CW, 0.7/2. In overall total viewers, the season averages are: CBS, 9.5 million; NBC, 8.4 million; ABC, 7.1 million; Fox, 6.5 million; and CW, 1.7 million.

NBC highlights for the week of Aug. 4-10:

Monday: NBC won Monday night in adults 18-49, as "American Ninja Warrior" tied for the #1 rating of the night in 18-49 and "Running Wild with Bear Grylls" retained 93% of the prior Monday's premiere rating.

"Running Wild with Bear Grylls" (1.3 rating, 5 share in 18-49, 4.0 million viewers overall from 8-9 p.m. ET) retained 93% of the previous week's debut 1.4 rating in 18-49 and 90% of the prior week's 4.4 million viewers overall. The 1.3 tied for the best week-two rating among the six new reality shows on the Big 4 so far this summer that have run at least two weeks (tied with NBC's "Food Fighters").

"American Ninja Warrior" (2.0/6 in 18-49, 5.6 million viewers overall from 9-11 p.m. ET) tied its highest 18-49 rating in more than two years (since the 2012 season finale on June 4, 2012) and won the two-hour time period among the Big 4 in all key demos. The 2.0 rating in 18-49 is up +43% versus an 8-9 p.m. "Ninja" telecast on the same night last year (1.4 on Aug. 5, 2013).

Tuesday: NBC won Tuesday night in total viewers among the Big 4 with the #1 show of the night in 18-49 and total viewers, "America's Got Talent."

"Food Fighters" (1.2/5 in 18-49, 4.3 million viewers overall from 8-9 p.m. ET) retained 92% of the prior week's results in both 18-49 (1.2 vs. 1.3) and total viewers (4.3 million vs. 4.7 million) and was up +20% versus the show's debut two weeks earlier in 18-49 (1.2 vs. 1.0), despite competition this week from ABC's "CMA Festival." The 1.2 rating ties ABC's "Rising Star" for the highest week-three rating among the five new reality shows on the Big 4 so far this summer that have run at least three weeks.

"America's Got Talent" (2.0/6 in 18-49, 9.0 million viewers overall from 9-11 p.m. ET) ranked as the #1 show of the night on ABC, CBS, NBC and FOX in adults 18-49 and total viewers and won the time period versus ABC's "CMA Music Festival" in 18-49, total viewers and other key measures.

Wednesday: NBC tied for #1 for the night in adults 18-49 and won the night outright in total viewers.

An encore "America's Got Talent" (1.1/4 in 18-49, 6.1 million viewers overall from 8-9 p.m. ET) grew from half-hour to half-hour in every key measure, including a gain of +30% in adults 18-49 (to a 1.3 rating from a 1.0).

"America's Got Talent" (2.0/7 in 18-49, 10.1 million viewers overall from 9-10:01 p.m. ET) finished #1 for the night in total viewers, won its time period by an +82% margin in 18-49 among ABC, CBS, NBC and FOX (2.0 vs. 1.1 for ABC and Fox) and led the slot in every key measure among those networks. "Talent" built on its lead-in from an 8 p.m. encore by +82% in 18-49 and +67% in total viewers.

"Taxi Brooklyn" (0.9/3 in 18-49, 5.2 million viewers overall from 10:01-11 p.m. ET) finished within a tenth of a rating point of CBS's "Extant" in the 10 p.m. hour in adults 18-49 and topped "Extant" to win The Hour among those nets in adults 18-34. Versus "Camp" in this time period on the same night last year, "Taxi Brooklyn" is up +48% or 1.7 million persons in total viewers (5.229 million vs. 3.526 million).

Thursday: An encore telecast of "Hollywood Game Night" (0.8/3 in 18-49, 3.5 million viewers overall from 8-9:01 p.m. ET) grew in every key measure from its first half-hour to its second, including gains of +14% in adults 18-49 (to a 0.8 rating from a 0.7), +10% in adults 25-54 (1.1 vs. 1.0) and +27% in women 25-54 (1.4 vs. 1.1).

"Welcome to Sweden" delivered a 0.5/2 in 18-49 and 2.2 million viewers overall from 9:01-9:30 p.m. ET and was preempted in the Eastern U.S. at 9:29.

From 9:29-9:41 p.m. ET, NBC programming was interrupted by NBC News live coverage of President Obama's statement on Iraq.

"Working the Engels" averaged a 0.5/2 in 18-49 and 1.9 million viewers overall from 9:30-10 p.m. ET, and was preempted from 9:30-9:41 in the eastern U.S. In total viewers, "Working the Engels" retained 99% of the prior week's result (1.870 million vs. 1.880 million). In 18-49, "Engels" retained 100% of this week's lead-in, its highest retention to date.

"Last Comic Standing" (1.0/3 in 18-49, 3.4 million viewers overall from 10-11 p.m. ET) hit a seven-week high in total viewers, with its most-watched episode since June 19 (4.0 million viewers). "Last Comic" grew week to week in total viewers by +2% (3.4 million vs. 3.3 million).

Friday: A rebroadcast of "Running Wild with Bear Grylls" averaged a 0.5/2 in 18-49 and 2.1 million viewers overall from 8-9 p.m. ET.

An encore telecast of "Dateline NBC" (1.0/4 in 18-49, 5.5 million viewers overall from 9-11 p.m. ET) ranked as the #1 program of the night and in the time period among the Big 4 networks in adults 18-49 and adults 25-54. From its first half-hour to its fourth, the rebroadcast "Dateline" grew by +57% in adults 18-49 (to a 1.1 from a 0.7), +70% in adults 25-54 (1.7 vs. 1.0) and +48% or more than 1.8 million persons in total viewers (5.7 million vs. 3.8 million).

Saturday: NBC ranked #1 in Primetime Saturday night among the Big 4 networks in adults 18-49, adults 25-54 and total viewers, with the #1 show of the night on those nets in 18-49, "Dateline Saturday Night Mystery" (0.7/3 in 18-49, 3.8 million viewers overall from 8-10 p.m. ET). "Dateline Saturday Night Mystery" won its two-hour time period among the Big 4 nets in every key measure.

A rebroadcast of "Law & Order: SVU" (0.5/2 in 18-49, 2.4 million viewers overall from 10-11 p.m. ET) was up from the prior week's 0.3/1 in 18-49 and 1.5 million viewers overall in this same time slot



Sunday: An encore telecast of "American Ninja Warrior" (0.8/3 in 18-49, 3.0 million viewers overall from 7-9 p.m. ET) grew +14% or a tenth of a rating point versus the show's previous Sunday encore in 18-49 (0.7 on July 27).

A rebroadcast "America's Got Talent" (0.9/3 in 18-49, 3.6 million viewers overall from 9-11 p.m. ET) generated NBC's top 18-49 rating in the slot since June 29, excluding sports, and biggest overall audience in the time period, excluding sports, since an original "Talent" aired there on June 22.

WEEKLY AVERAGES
Average rating, share and audience in each category

ADULTS 18-49

CBS 1.2/4, 1.5 million

NBC 1.1/4, 1.4 million

ABC 1.0/3, 1.2 million

Fox 0.8/3, 1.0 million

CW 0.3/1, 0.4 million

Each rating point equals 1.27 million viewers

ADULTS 25-54

CBS 1.6/5, 1.9 million

NBC 1.5/4, 1.7 million

ABC 1.3/4, 1.6 million

Fox 0.9/3, 1.1 million

CW 0.3/1, 0.4 million

Each rating point equals 1.20 million viewers

TOTAL VIEWERS

CBS 2.0/6, 5.8 million

NBC 1.6/5, 4.7 million

ABC 1.4/4, 4.3 million

Fox 0.8/2, 2.3 million

CW 0.3/1, 0.9 million

Each rating point equals 2.95 million viewers

SEASON TO DATE
Average rating, share and audience in each category

ADULTS 18-49

NBC 2.4/8, 3.1 million

Fox 2.2/7, 2.7 million

CBS 2.1/6, 2.6 million

ABC 2.0/6, 2.5 million

CW 0.7/2, 0.9 million

Each rating point equals 1.27 million viewers

ADULTS 25-54

NBC 3.0/8, 3.6 million

CBS 2.8/8, 3.4 million

Fox 2.5/7, 3.0 million

ABC 2.4/7, 2.9 million

CW 0.7/2, 0.9 million

Each rating point equals 1.20 million viewers

TOTAL VIEWERS

CBS 3.2/9, 9.5 million

NBC 2.8/8, 8.4 million

ABC 2.4/6, 7.1 million

Fox 2.2/6, 6.5 million

CW 0.6/2, 1.7 million

Each rating point equals 2.89 million viewers


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