NBC News Wins Across the Board on All Four Nights of 2016 Republican National Convention

More Americans turned to NBC News for coverage of the 2016 Republican National Convention than any other broadcast television network. According to Nielsen Media Research data, NBC News's coverage of the 2016 RNC averaged 4.6 million viewers during its four nights of coverage (July 18 - 21), +47% more than ABC (3.1 million) and +53% over CBS (3 million). In the news demo, NBC averaged 1.7 million A54-54 viewers, leading ABC by +600,000 (+55%) and CBS by +786,000 (+86%).

On Thursday night (10p-11:45p), NBC averaged 4.6 million total viewers, outperforming ABC by +726,000 (+19%) and CBS by +778,000 (+20%). NBC delivered a 3.0/6 Household rating/share, ahead of both CBS and ABC's 2.5/5.

In the key news demographic of A25-54, NBC News averaged 1.4 million A25-54 viewers on Thursday, outperforming both ABC (+23%) and CBS (+46%). In A18-49, NBC also topped ABC and CBS, averaging a 1.1 rating, beating ABC by +32% and CBS by +48%.

NBC News was also the most-watched broadcast network for the first three nights of the GOP convention. A combined 7.5 million people watched NBC News and MSNBC from 10-11:45p hour on Thursday night.

NBC was the only network to grow across the board from night four of the 2012 Republican National Convention. The fourth night of the 2016 convention represented a +29% increase in total viewers, a +35% increase in A25-54 and a +34% increase in A18-49.

Lester Holt anchored NBC News's primetime coverage of the Republican National Convention, joined by Savannah Guthrie and Chuck Todd. NBC News correspondent Tom Brokaw and political commentator Nicolle Wallace also contributed. Holt will anchor NBC News's primetime coverage of the 2016 Democratic National Convention starting Monday, July 25.