NBC NIGHTLY NEWS WITH LESTER HOLT Wins 35th Consecutive Sweep

By: Jun. 01, 2016
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"NBC NIGHTLY NEWS WITH LESTER HOLT" won its 35th consecutive sweep among total viewers and also won sweeps across the board for May 2016. Nightly averaged 8 million total viewers for the time period, posting the biggest year-over-year increase among the evening newscasts (+3%). In the A25-54 demo, the NBC broadcast average 1.9 million viewers, leading ABC by +10% and CBS by +24%.

For the week of May 23, Nightly won the A25-54 demo, averaging 1.83 million viewers, outperforming ABC by +156,000 (+9%) and CBS by +366,000 (+25%). Nightly has now been #1 in the demo for 11 straight months and earned its biggest win over ABC since January 2016. Nightly also won the week among A18-49 viewers, averaging 1.3 million viewers, topping ABC by +9% and CBS by +32%. Nightly has now been #1 among A18-49 viewers for 13 consecutive months.

Season to date, Nightly is the #1 evening news program in total viewers, A25-54 and A18-49 viewers. Nightly has ranked #1 in A25-54 and A18-49 for 44 consecutive weeks and 48 of the 49 weeks since Lester Holt officially became anchor.

May 2016 Sweeps Highlights:

Nightly averaged 7.948 million total viewers, +36,000 (+0.5%) more than ABC WORLD NEWS Tonight and +1.262 million (+19%) ahead of CBS Evening News.
Among total viewers, Nightly has won 35 consecutive sweeps (dating back to November 2007) and 72 of the last 78 sweeps (dating back to February 1997).
Nightly posted the biggest total viewer increase versus the May 2015 sweep: +240,000 or +3%.
Nightly averaged 1.866 million A25-54 viewers, leading ABC by +174,000 (+10%) and CBS by +358,000 (+24%).
Nightly won its 4th consecutive sweep among A25-54 and its 30th of the last 33 sweeps.
Nightly posted the biggest demo gain versus May 2015, up +6% or +105,000.
Nightly delivered it best May sweep A25-54 advantage over ABC in three years and best over CBS in two years
Nightly averaged 1.312 million A18-49 viewers, outperforming ABC by +96,000 (+8%) and CBS by +280,000 (+27%).
This was Nightly's 4th straight sweep victory in A18-49, its 34th of the last 35 sweeps, and its 73rd of the last 78 sweeps.



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