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NBC NIGHTLY NEWS Hits 3-Week High in Total Viewers

Related: NBC NIGHTLY NEWS, NBC
NBC NIGHTLY NEWS Hits 3-Week High in Total Viewers

"NBC Nightly News" was America's most-watched newscast for the week ending July 18, 2014, according to Nielsen Media Research data. The NBC broadcast averaged 7.767 million total viewers, hitting a three-week high and marking its second straight week of growth. Nightly also increased its total audience and posted gains in key younger demo ratings compared to the same week last season.

Season-to-date, Nightly is posting its biggest total viewer audience (9.005 million) since the 2005-06 season and its largest lead over ABC (+1.004 million) since the 2010-11 season. Nightly continues to post the largest season-to-season growth among the national evening newscasts, gaining +501,000 total viewers (+6%) and widening its advantage over ABC by +28%.

Weekly Highlights:

Nightly delivered 7.767 million viewers, leading ABC World News by +327,000 and CBS Evening News by +1,591,000.
Nightly has won in total viewers for 253 consecutive weeks, and in 300 of the past 301 weeks.
Nightly averaged a 1.5 A25-54 rating, +3 tenths over CBS.
Among A25-54 (000), Nightly averaged 1.794 million viewers, outperforming CBS by +317,000.
Nightly was #1 with a 1.0 A18-49 rating, tied with ABC and topping CBS by +25% (+2 tenths).
Nightly averaged 1.324 million A18-49 viewers, leading ABC by +3% (+35,000) and CBS by +30% (+304,000).
Versus the same week last season, Nightly increased its total audience by +1% (+98,000) while also posting gains in rating M18-49 (+25%) and M25-54 (+8%).

Households Total Viewers A25-54 Rating A25-54 Viewers A18-49 Rating A18-49 Viewers
NBC 5.2 7.767 1.5 1.794 1.0 1.324
CBS 4.1 6.176 1.2 1.477 0.8 1.020
ABC 5.0 7.440 1.6 1.917 1.0 1.289

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