NBC Late Night Wins Last Week of February in Every Key Category

By: Mar. 10, 2016
Enter Your Email to Unlock This Article

Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe.




Existing user? Just click login.

"The Tonight Show Starring Jimmy Fallon" and "Late Night with Seth Meyers" have scored decisive wins for the late-night ratings week of Feb. 29-March 4, topping their ABC and CBS time-period competition in every key measure - adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

Fallon generated week-to-week gains of +2% in adult 18-49 rating (0.90 vs. 0.88 for the week of Feb. 22-26) and +4% in total viewers (3.481 million vs. 3.338 million), while Meyers grew week to week by +9% in 18-49 (0.48 vs. 0.44) and +6% in total viewers (1.644 million vs. 1.550 million).

For the week, Fallon beat Kimmel in adult 18-49 rating by a +70% advantage (with a 0.90 rating vs. a 0.53) and Colbert by an +88% margin (0.90 vs. 0.48). Note that Friday's Colbert and Kimmel were encores and CBS excluded its Tuesday telecasts.

At 12:35 a.m. ET for the week, Meyers tied CBS's Colbert in 18-49 rating (0.48 each), despite starting an hour later.
Meyers equaled his highest 18-49 rating in six weeks (matching his best since Jan. 18-22, 0.52) and scored his highest total-viewer average since that same week (Jan. 18-22, 1.717 million).

Meyers delivered a +60% margin in 18-49 over CBS's "Late Late Show with James Corden" (0.48 vs. 0.30), the biggest "Late Night" advantage over "Late Late Show" in seven weeks (since a +72% win for the week of Jan. 11-15, 0.50 vs. 0.29). Last week also saw Meyers generate a +59% advantage over ABC's "Nightline" (0.54 vs. 0.34 in their 12:30-1 a.m. head-to-head half-hour).

At 1:35 a.m. ET, "Last Call with Carson Daly" grew +12% versus the same week last year in both 18-49 (0.28 vs. 0.25) and total viewers (936,000 vs. 836,000).

The week included the conclusion of the February 2016 Nielsen sweep, during which Fallon and Meyers again defeated their ABC and CBS time-period competition in every key measure. Fallon topped Kimmel during the sweep by a +72% margin in adult 18-49 rating (0.93 vs. 0.54) and Colbert by +79% (0.93 vs. 0.52). Meyers outrated Corden by +47% (0.47 vs. 0.32) and in their head-to-head half-hour, topped "Nightline" by +49% (0.52 from 12:30-1 a.m. vs. 0.35).

Season to date, Fallon and Meyers have outdelivered their ABC and CBS time-period competition for 24 of 24 weeks in both adults 18-49 and total viewers.



Videos