NBC' LITTLE BIG SHOTS Wins Time Slot Among the Big 4 in 18 - 49

NBC' LITTLE BIG SHOTS Wins Time Slot Among the Big 4 in 18 - 49

NBC's LITTLE BIG SHOTS (1.5/5 in 18-49, 9.3 million viewers overall from 8-9 p.m. ET) is close to rounding up to a 1.6 (currently reporting a 1.54 in these prelim fast-affiliate ratings). Ranks #1 in the timeslot among those nets in adults 18-49, adults 25-54, adults 18-34 and all key adult-female demos. Builds on its lead-in by +150% in 18-49 (1.5 vs. 0.6) and more than +4.5 million persons or +96% in total viewers (9.3 million vs. 4.8 million). Grows in every key measure from its first half-hour to its second, increasing by +21% in adults 18-49 (1.4.to 1.7) and +1.3 million persons or +15% in total viewers (8.7 million to 10.0 million). Will add significant viewership via time-shifting and VOD -- last week's "LBS" increased by +16% in 18-49 (1.67 to 1.93) and +1.0 million viewers overall (10.1 million to 11.1 million) going from L+SD to L+3 ratings.

"Chicago Justice" (1.0/3 in 18-49, 5.7 million viewers overall from 9-10 p.m. ET): Ties for #1 in the time period among the Big 4 networks in adults 18-49, Ranks #1 outright in the slot among those nets in all key adult-female demos Will grow substantially with time-shifted and VOD viewership - last week's "Justice" grew by +38% in 18-49 (1.15 to 1.59) and +1.9 million viewers overall (6.4 million to 8.3 million) going from L+SD to L+3.

"Shades of Blue" (0.8/3 in 18-49, 4.1 million viewers overall from 10-11 p.m. ET): Wins the time period by a +33% margin among ABC, CBS and NBC in adults 18-49 (0.8 vs. a 0.6 for CBS' "Elementary"). Also ranks #1 among those nets in adults 18-34, adults 25-54 and all key adult-female demos. Retains 89% of last week's 18-49 rating (0.8 vs. 0.9) and 100% in adults 18-34. Will grow dramatically via time-shifting and VOD - last week, "Shades of Blue" increased by +55% in 18-49 (0.85 to 1.32) and +2.0 million viewers overall (4.8 million to 6.8 million) going from L+SD to L+3 Nielsens.

NOTE: Primetime results are based on "live plus same day" data from Nielsen Media Research unless otherwise indicated.

Related