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NBC Grows in Ratings Versus 2013Super Bowl Sunday

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NBC Grows in Ratings Versus 2013Super Bowl Sunday

Versus Super Bowl Sunday last year, NBC is up a tenth of a rating point or 25% in adults 18-49 (to a 0.5/1 from a 0.4/1) and up 34% in total viewers (2.359 million vs. 1.766 million).

From 7-9 p.m., an encore telecast of "Dateline NBC" averaged a 0.4/1 in 18-49 and 2.3 million viewers overall. From its first half-hour to its fourth, "Dateline" grew by 0.2 of a rating point or 67% in adults 18-49 (to a 0.5 from a 0.3) and 35% in total viewers (2.6 million vs. 2.0 million).

From 9-11 p.m., the NBC Movie of the Week "Little Fockers" averaged a 0.6/1 in 18-49 and 2.4 million viewers overall. From its first half-hour to its fourth, "Little Fockers" grew by 0.6 of a rating point or 150% in adults 18-49 (to a 1.0 from a 0.4) and 83% in total viewers (3.3 million vs. 1.8 million).

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