NBC Finishes No. 2 for the Week in Adults 25-54 & Total Viewers

By: Apr. 05, 2016
Enter Your Email to Unlock This Article

Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe.




Existing user? Just click login.

With two editions of "The Voice" plus "Chicago Med" and "Little Big Shots" all ranking in the top 10 among primetime telecasts on the Big 4 networks, NBC has tied for #2 for the week of March 28-April 3 in adults 18-49 and ranked #2 outright in total viewers and adults 25-54.

According to "live plus same day" figures from Nielsen Media Research, the Monday and Tuesday editions of "The Voice" ranked #3 and #4 respectively among primetime programs on ABC, CBS, NBC and FOX for the week in the key 18-49 demographic, with Tuesday's "Chicago Med" and Sunday's "Little Big Shots" tying for #9. Joining them in the week's top 25 were Tuesday's "Chicago Fire" (tied for #12), Monday's "Blindspot" (tied for #17), Wednesday's "Chicago P.D." (#20) and Wednesday's "Law & Order: SVU" (tied for #21).

Versus the same week last year, NBC grew +3% in total viewers (6.0 million vs. 5.8 million).

Season to date, NBC is running within 0.1 of a rating point of #1 behind Super Bowl-boosted CBS in adults 18-49.

NBC's total-viewer average of 8.433 million is the network's highest at this point in a season without a SUPER BOWL or Olympic boost since 2006-07 (9.337 million).

Primetime averages for the week of March 28-April 3 in adults 18-49 are: CBS, 1.4 rating, 5 share; NBC, 1.2/4; Fox, 1.2/4; ABC, 1.0/4; and CW, 0.6/2. In overall total viewers, the weekly averages were: CBS, 7.9 million; NBC, 6.0 million; ABC, 4.8 million; Fox, 4.0 million; and CW, 1.5 million.

"Most current" averages for the season to date are: CBS, 2.4/8; NBC, 2.3/8; Fox, 2.0/7; ABC, 1.9/6; and CW, 0.8/3. In overall total viewers, the season averages are: CBS, 11.3 million; NBC, 8.4 million; ABC, 6.8 million; Fox, 6.1 million; and CW, 1.9 million.

NBC highlights for the week of March 28-April 3:

Monday

NBC won Monday night among the Big 4 networks in adults 18-49, total viewers and all other key measures (including a tie in men 18-34), taking six of six half-hours among those nets in adults 18-49.

"The Voice" (2.8/9 in 18-49, 11.4 million viewers overall from 8-10:01 p.m. ET) ranked as the #1 program of the night on the Big 4 networks in adults 18-49 and most other key demographics, winning its time period by a +65% margin among the Big 4 nets in 18-49 (2.8 vs. 1.7 each for CBS's dramas and ABC's "Dancing With the Stars"). Versus the prior week, "Voice" maintained 100% in 18-49 (2.8 vs. 2.8) and grew in total viewers (11.4 million vs. 11.2 million).

"Live Plus Three Day" Ratings: "Voice" grew by +19% going from "live plus same day" to "live plus three day" ratings in adults 18-49 (from a 2.81 rating to a 3.33) and by more than 1.5 million viewers overall (11.4 million to 12.9 million).

"Live Plus Seven Day" Ratings: So far this season, Monday's "Voice" has grown by +25% going from L+SD to L+7 in 18-49 rating (from a 3.14 to a 3.91) and 2.3 million viewers overall (12.2 million to 14.5 million).

Upscale: Monday's "Voice" has delivered a solidly upscale audience, indexing at a 117 among adults 18-49 living in homes with $100K+ incomes ("most current," including L+3).

"Blindspot" (1.6/5 in 18-49, 6.0 million viewers overall from 10:01-11 p.m. ET) ranked #1 in the slot among ABC, CBS and NBC in adults 18-49 and all other key demographics (including a tie in men 25-54), winning the hour by a +33% margin among those nets in adults 18-49 (1.6 vs. 1.2 for CBS's #2 "NCIS: LA"). "Blindspot" grew week to week by +7% in 18-49 (1.6 vs. 1.5) and +2% in total viewers (6.0 million vs. 5.9 million). L+3: "Blindspot" grew by +63% going from L+SD to L+3 ratings in 18-49 (1.58 to 2.57) and by 3.3 million viewers overall (6.0 million to 9.3 million). "Blindspot" delivered Monday's biggest L+3 lifts in 18-49 (+63% and +0.99 points) and total viewers (+3.274 million). L+7: "Blindspot" has increased by +79% this season in 18-49 rating (from a 2.19 to a 3.92) and 5.3 million viewers overall (7.9 million to 13.2 million) going from L+SD to L+7. Upscale: "Blindspot" is generating a strong upscale audience, indexing at a 125 among adults 18-49 living in home with $100K+ incomes ("most current," including L+3).

Tuesday

NBC won Tuesday night among the Big 4 in every key measure, led by the #1, 2 and 3 shows of the night in 18-49, "The Voice," "Chicago Med" and "Chicago Fire."

"The Voice" (2.4/9 in 18-49, 11.1 million viewers overall from 8-9 p.m. ET) ranked as the #1 show of the night on the Big 4 networks in adults 18-49, total viewers and every other key measure. Week to week, "Voice" retained 96% in 18-49 (2.4 vs. 2.5) and grew +3% in total viewers (11.1 million vs. 10.8 million). L+3: "Voice" increased by +21% in 18-49 (2.39 to 2.90) and 1.5 million viewers (11.1 million to 12.6 million) going from L+SD to L+3. L+7: Tuesday's "Voice" has increased by +24% in 18-49 rating (from a 2.93 to a 3.64) and 2.1 million viewers overall (12.0 million to 14.1 million) going from L+SD to L+7. Upscale: Tuesday's "Voice" has delivered a solidly upscale audience, indexing at a 117 among adults 18-49 living in homes with $100K+ incomes ("most current," including L+3).

"Chicago Med" (1.8/6 in 18-49, 8.7 million viewers overall from 9-10 p.m. ET) grew +20% versus its prior episode in 18-49 (1.8 vs. 1.5 on Feb. 23) and increased +31% in total viewers (8.679 million vs. 6.642 million), to rank as the #2 show of the night on ABC, CBS, NBC and FOX in adults 18-49, behind only "The Voice." "Med" won the slot among the Big 4 in every key demographic and delivered the show's highest regular-slot figures since Dec. 8 (2.1 in 18-49, 9.6 million viewers overall). L+3: "Med" increased by +33% in 18-49 (1.80 to 2.40) and 2.2 million viewers (8.7 million to 10.9 million) going from L+SD to L+3. L+7: "Chicago Med" has increased by +47% in 18-49 rating (from a 1.76 to a 2.58) and 2.8 million viewers overall (7.9 million to 10.7 million) going from L+SD to L+7.

"Chicago Fire" (1.7/6 in 18-49, 8.7 million viewers overall from 10-11 p.m. ET) was the #3 show of the night on the Big 4 in 18-49, behind only "The Voice" and "Chicago Med." "Fire" ranked #1 in the time period among ABC, CBS and NBC in every key measure, with growth of +6% vs. its prior original telecast in 18-49 (1.7 vs. 1.6 on Feb. 23) and +11% in total viewers (8.7 million vs. 7.8 million). Among those nets, "Fire" won the hour by an +89% margin in adults 18-49 (1.7 vs. 0.9 for CBS's #2 "Late Late Show" primetime special). "Fire" delivered its most-watched episode since Dec. 8 (9.1 million). L+3: "Fire" increased by +48% in 18-49 (1.73 to 2.56) and more than 2.8 million viewers (8.7 million to 11.5 million) going from L+SD to L+3. "Fire's" lifts of 0.83 of a point in 18-49 and 2.858 million viewers overall were the biggest L+3 increases of the night on the Big 4. L+7: "Chicago Fire" has grown by +61% in 18-49 rating (from a 1.81 to a 2.92) and 3.6 million viewers overall (8.0 million to 11.6 million) going from L+SD to L+7.

Wednesday

"Heartbeat" (0.9/3 in 18-49, 4.8 million viewers overall from 8-9 p.m. ET) retained 100% of the previous week's regular-slot premiere in 18-49 (0.9 vs. 0.9) and held 92% in total viewers (4.8 million vs. 5.2 million) and maintained 100% of NBC's 18-49 rating in the hour on the year-ago Wednesday (0.9 vs. 0.9 with "Mysteries of Laura" on April 1, 2015). L+3: "Heartbeat" increased by +21% in 18-49 (0.90 to 1.09) and 811,000 viewers overall (4.8 million to 5.6 million) going from L+SD to L+3. Upscale: "Heartbeat" delivers a solid upscale audience, indexing at a 109 among adults 18-49 living in homes with $100K+ incomes.

"Law & Order: Special Victims Unit" (1.4/5 in 18-49, 6.1 million viewers overall from 9-10 p.m. ET) retained 93% week to week in adult 18-49 rating (1.4 vs. 1.5) and 99% in total viewers (6.067 million vs. 6.111 million), despite this week's return of Fox's "Empire" to the time period. L+3: "SVU" grew by +64% in 18-49 (1.43 to 2.34) and 2.4 million viewers (6.1 million to 8.5 million) going from L+SD to L+3, giving "SVU" week-to-week growth in both measusres in L+3. The +64% lift in 18-49 was the strongest of the night on the Big 4. L+7: "Law & Order: SVU" has grown by +70% in 18-49 rating (from a 1.68 to a 2.85) and 3.0 million viewers overall (7.2 million to 10.2 million) going from L+SD to L+7.

"Chicago P.D." (1.5/5 in 18-49, 6.8 million viewers overall from 10-11 p.m. ET) won the hour in adults 18-49 and ranked #1 or tied for #1 among ABC, CBS and NBC in every other key demo. "P.D." grew week to week by +7% in 18-49 (1.5 vs. 1.4) and +8% in total viewers (6.8 million vs. 6.3 million in official nationals). "P.D." has now finished #1 or tied for #1 in 18-49 versus the time period's regular ABC and CBS drama competition with 33 of its last 34 regular-slot originals. L+3: "P.D." increased by +55 in 18-49 (1.50 to 2.33) and 2.9 million viewers (6.8 million to 9.7 million) going from L+SD to L+3. L+7: "P.D." has grown by +69% in 18-49 rating (from a 1.60 to a 2.70) and 3.5 million viewers overall (7.0 million to 10.5 million) going from L+SD to L+7.

Thursday

"You, Me and the Apocalypse" (0.6/2 in 18-49, 2.8 million viewers overall from 8-9 p.m. ET) equaled its top 18-49 rating since Feb. 11 (0.8) and hit a seven-week high in total viewers (best since Feb. 11, 3.0 million).L+3: "Apocalypse" increased by +19% in 18-49 going from L+SD to L+3 (0.57 to 0.68) and by 380,000 persons in total viewers (2.8 million to 3.2 million). L+7: "Apocalypse" has increased by +31% this season in 18-49 rating (from a 0.72 to a 0.94) and 705,000 viewers overall (3.0 million to 3.7 million) going from L+SD to L+7. Upscale: "Apocalypse" is capturing a strong upscale audience, indexing at a 115 among adults 18-49 living in homes with $100K+ incomes ("most current" including L+3).

An encore telecast of "The Blacklist" averaged a 0.5/2 in 18-49 and 2.9 million viewers overall from 9-10 p.m. ET).

The season finale of "Shades of Blue" (1.1/4 in 18-49, 5.4 million viewers overall from 10-11 p.m. ET) tied for #1 in the time period in adults 18-49 and won the slot in adults 25-54 and total viewers. "Shades" built on its lead-in by +120% in 18-49 (1.1 vs. 0.5) and by +87% in total viewers (5.4 million vs. 2.9 million). "Shades" grew +10% week to week in 18-49 (1.1 vs. 1.0) to a six-week high (best since Feb. 18, 1.1) and equaled a nine-week high (matching its best since Jan. 28, 1.3). In total viewers, "Shades" increased by +6% week to week (5.4 million vs. 5.1 million) to an eight-week high (best since Feb. 4, 5.6 million). Despite the 10 p.m. hour, "Shades" grew from half-hour to half-hour in adults 18-49, total viewers and most other key measure to rank #1 outright in the 10:30-11 p.m. half-hour in adults 18-49, adults 25-54 and adults 18-34, as well as total viewers. L+3: "Shades" grew by +72% in 18-49 going from L+SD to L+3 (1.07 to 1.84) and by 3.1 million persons in total viewers (5.4 million to 8.5 million). The +72% increase in 18-49 was the biggest of the night on ABC, CBS, NBC or Fox. L+7: "Shades of Blue" has grown by +93% in adult 18-49 rating going from L+SD to L+7 (1.20 to 2.32) and more than 4.1 million persons in total viewers (5.9 million vs. 10.0 million). The prior week's "Shades" added nearly 800,000 full-episode views (P2+) in six days on NBC.com and Hulu (791,020).

Friday

An encore telecast of "Caught on Camera With Nick Cannon" (0.7/3 in 18-49, 3.4 million viewers overall from 8-9 p.m. ET) grew +17% or 0.1 of a point versus its prior encore in 18-49 (0.7 vs. 0.6 on March 4) and +14% in total viewers (3.4 million vs. 3.0 million), while retaining 100% of the prior week's 18-49 rating with a first-run episode (0.7 vs. 0.7). Despite this week' encore, "Caught" equaled the show's six-week high in 18-49 (matching its best since Feb. 19, 0.8).

"Grimm" (0.9/3 in 18-49, 4.1 million viewers overall from 9-10 p.m. ET) retained 100% week to week in 18-49, maintaining a 0.9 rating or higher in adults 18-49 for an eighth consecutive telecast despite this week's encore lead-in. L+3: The previous telecast of "Grimm" grew by +71% in 18-49 going from L+SD to L+3 (0.92 to 1.57) and 1.9 million persons in total viewers (4.3 million to 6.2 million), for the biggest 18-49 and total-viewer lifts of the night on the Big 4. L+7: "Grimm" has increased by +90% this season in 18-49 rating (from a 0.91 to a 1.73) and more than 2.4 million viewers overall (3.9 million to 6.4 million) going from L+SD to L+7. Upscale: "Grimm" is capturing a strong upscale audience this season, indexing at a 111 among adults 18-49 living in homes with $100K+ incomes ("most current" including L+3).

"Dateline NBC" (0.9/3 in 18-49, 4.1 million viewers overall from 10-11 p.m. ET) grew from its first half-hour to its second in nearly all key measures, including gains of +13% in adults 18-49 (0.8 to 0.9), +8% in adults 25-54 (1.2 to 1.3), +25% in men 25-54 (0.8 to 1.0), +13% in women 25-54 (1.5 to 1.7) and +11% in total viewers (3.9 million to 4.3 million), despite the 10 p.m. hour. L+3: The prior week's "Dateline" increased by +20% in 18-49 going from L+SD to L+3 (0.95 to 1.14) and 709,000 persons in total viewers (5.0 million to 5.7 million). L+7: Friday's "Dateline NBC" has grown by +30% this season in 18-49 rating (from a 1.04 to a 1.35) and 1.1 million viewers overall (4.9 million to 6.0 million) going from L+SD to L+7.Upscale: "Dateline" delivers a solid upscale audience, indexing at a 109 among adults 18-49 living in homes with $100K+ incomes.

Saturday

"Dateline Saturday Night Mystery" (0.6/2 in 18-49, 4.6 million viewers overall from 8-9 p.m. ET) won the 8-9 p.m. time period among the Big 4 networks in every key measure. "Dateline" grew in nearly all key categories from half-hour to half-hour, including gains of +40% in adults 18-49 (0.5 to 0.7) and +75% in men 18-49 (0.4 to 0.7).

NBC Sports' coverage of the "World FIGURE SKATING Championships" (0.4/1 in 18-49, 2.7 million viewers overall from 9-11 p.m. ET) increased by +33% or 0.1 of a point versus the year-ago coverage in adults 18-49 (0.4 vs. 0.3 on Saturday, March 28, 2015 from 8-10 p.m.) and up +20% in total viewers (2.7 million vs. 2.2 million).

Sunday

An encore telecast of "Little Big Shots" (0.8/3 in 18-49, 5.4 million viewers overall from 7-8 p.m. ET) grew versus the prior week's rebroadcast by +14% in 18-49 (0.8 vs. 0.7) and +34% in total viewers (5.4 million vs. 4.0 million).

"Little Big Shots" (1.8/6 in 18-49, 11.3 million viewers overall from 8-9:01 p.m. ET) ranked as the #1 primetime show of the night on the Big 4, ahead of CBS's "ACM Awards," in total viewers, while ranking as the top broadcast series in adults 18-49. "Little Big Shots" built by +125% on its lead-in from an encore "LBS" in 18-49 (1.8 vs. 0.8) and +109% in total viewers (11.3 million vs. 5.4 million). This week's "LBS" retained 95% of the prior week's rating in 18-49 (1.8 vs. 1.9) and grew +7% in total viewers (11.3 million vs. 10.6 million). L+3: The prior week's "LBS" increased by +19% in 18-49 going from L+SD to L+3 (1.90 to 2.27) and more than 1.4 million persons in total viewers (10.6 million to 12.0 million). L+7: "LBS" has increased by +19% this season in 18-49 rating (from a 2.70 to a 3.20) and more than 1.9 million viewers overall (14.1 million to 16.1 million) going from L+SD to L+7.

"The Carmichael Show" (1.0/3 in 18-49, 4.7 million viewers overall from 9:01-9:30 p.m. ET) retained 100% week to week in 18-49 (1.0 vs.1.0) and increased by +6% in total viewers (4.7 million vs. 4.4 million), to rank #2 in the half-hour among the Big 4 networks in adults 18-49 and total viewers behind only CBS's "ACM Awards." L+3: The previous week's "Carmichael" grew by +17% in 18-49 going from L+SD to L+3 (0.99 to 1.16) and 473,000 persons in total viewers (4.4 million to 4.9 million). L+7: "Carmichael" has grown by +14% this season in 18-49 rating (from a 1.35 to a 1.54) and 524,000 viewers overall (5.8 million to 6.3 million) going from L+SD to L+7.

"Crowded" (0.8/2 in 18-49, 3.5 million viewers overall from 9:30-10 p.m. ET) retained 100% week to week in 18-49 (0.8 vs. 0.8) and 99% in total viewers (3.474 million vs. 3.523 million). "Crowded" retained 80% of its lead-in from "The Carmichael Show" - equaling its best retention to date -- and ranked #2 among the Big 4 in the time period in adults 25-54 and total viewers, behind only CBS's "ACM Awards." L+3: The prior week's "Crowded" increased by +25% in 18-49 going from L+SD to L+3 (0.83 to 1.04) and 643,000 persons in total viewers (3.5 million to 4.2 million). "Crowded" improved its retention of "Carmichael" to 90% in L+3.

An encore "Dateline NBC" (0.8/3 in 18-49, 3.7 million viewers overall from 10-11 p.m. ET) grew half-hour to half-hour in nearly all key measures, despite the 10 p.m. hour. "Dateline" ranked #2 in the hour among ABC, CBS and NBC in total viewers. L+7: Sunday's "Dateline NBC" has increased by +19% this season in 18-49 rating (from a 1.09 to a 1.30) and 720,000 viewers overall (5.4 million to 6.2 million) going from L+SD to L+7.

WEEKLY AVERAGES
Average rating, share and audience in each category

ADULTS 18-49

CBS 1.4/5, 1.8 million

NBC 1.2/4, 1.6 million

FOX 1.2/4, 1.6 million

ABC 1.0/4, 1.3 million

CW 0.6/2, 0.7 million

Each rating point equals 1.27 million viewers

ADULTS 25-54

CBS 2.0/6, 2.4 million

NBC 1.7/5, 2.1 million

FOX 1.5/4, 1.8 million

ABC 1.4/4, 1.6 million

CW 0.7/2, 0.8 million

Each rating point equals 1.20 million viewers

TOTAL VIEWERS

CBS 2.7/8, 7.9 million

NBC 2.0/6, 6.0 million

ABC 1.6/5, 4.8 million

FOX 1.3/4, 4.0 million

CW 0.5/1, 1.5 million

Each rating point equals 2.95 million viewers

SEASON TO DATE
Average rating, share and audience in each category

ADULTS 18-49

CBS 2.4/8, 3.1 million

NBC 2.3/8, 2.9 million

FOX 2.0/7, 2.5 million

ABC 1.9/6, 2.4 million

CW 0.8/3, 1.0 million

Each rating point equals 1.27 million viewers

ADULTS 25-54

CBS 3.2/9, 3.8million

NBC 2.9/8, 3.4 million

FOX 2.4/7, 2.8 million

ABC 2.3/7, 2.7 million

CW 0.8/2, 1.0 million

Each rating point equals 1.20 million viewers

TOTAL VIEWERS

CBS 3.8/11, 11.3 million

NBC 2.8/8, 8.4 million

ABC 2.3/6, 6.8 million

FOX 2.1/6, 6.1 million

CW 0.7/2, 1.9 million

Each rating point equals 2.95 million viewers



Videos