Molly Sims, Stacy Keibler Team for March of Dimes 'Modern Parenting' Campaign

By: Dec. 19, 2014
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With approximately 4 million births occurring annually in the United States alone, now is the time to highlight the road from conception to birth to actually bringing home a new bundle of joy. Today, Mediaplanet announces distribution of the third edition of "Modern Parenting," a campaign that will inspire expecting and new parents to take the necessary actions to ensure a healthy and happy baby.

The print component of "Modern Parenting" will be distributed within this weekend's edition of USA Today in the New York, Atlanta, Baltimore/Washington DC, Chicago, Dallas, Detroit, Philadelphia, and San Francisco markets, with a total circulation of approximately 450,000 copies and an estimated readership of 1.3 million. The digital component is being distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.

Modern Parenting features an exclusive interview with actress and model Molly Sims. She shares her tips and tricks to a healthy pregnancy with readers and later opens up about her personal experience with motherhood. "I am still able to make one-on-one time with my son," she states. "That's the most important thing to me." Sims also shares her go-to looks and favorite maternity clothes that are stylish and trendy, even with a baby bump.

Actress and TV personality Stacy Keibler also sheds light on being a new mother and gives some insight on the rewards and challenges of having a child. When asked what the best part is about being a parent, Keibler says, "The unconditional love that you experience - there is nothing better than having a loving family. I am finally fulfilled."

This campaign was made possible through the support of leading associations including THE MARCH of Dimes, The Neighborhood Parents Network, Alison Rhode: The Safety Mom, The Bump Club and Beyond, The Society for Maternal Fetal Medicine, and many more.

About Mediaplanet
Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers, and distributing it within top newspapers and online platforms around the world.



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