ABC's Modern Family stood as the week's #1 biggest gainer in TV playback among Adults 18-49, adding on +2.3 rating points to its first-reported Live + Same Day number. Modern Family picked up +5.0 million Total Viewers after 7 days of playback and Castle gained +4.5 million viewers to rank as the #2 and #3, respectively, biggest overall gainers of the week.
With a +2.3 rating point increase, Modern Family scored its highest playback build this season to grow to a 5.7 rating among Adults 18-49 - its highest L+7 rating since mid-November (since 11/13/13). Building to a 2.9 rating in the final Live + 7 numbers, Shark Tank hit an all-time high among Adults 18-49. In the final Live + 7 Day ratings, Modern Family emerged as the week's #1 TV show in Adults 18-49 (5.7 rating), moving ahead of both editions of Fox's American Idol to lead Idol-Weds by 19% (4.8) and Idol-Thurs by 30% (4.4). Season-to-Date TV Playback (9/23/13-1/26/14): Based on TV playback data for the 2013-14 season, ABC claims the most Top 10 playback gainers among Adults 18-49 of any broadcast network: Modern Family (+2.0 rating points), Grey's Anatomy (+1.8 rating points), Marvel's Agents of S.H.I.E.L.D. (+1.7 rating points), Scandal (+1.5 rating points) and Castle (+1.3 rating points). ABC owns 4 of the 10 biggest overall gainers on the broadcast networks (tied with CBS): Castle (+4.4 million), Modern Family (+4.3 million), Grey's (+4.0 million) and Scandal (+3.9 million).Videos