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Macy's Appoints SpongeBob SquarePants as 2014 Holiday Ambassador

Macy's Appoints SpongeBob SquarePants as 2014 Holiday Ambassador

Macy's Parade & Entertainment Group and Nickelodeon today announced that beloved pop-culture phenomenon SpongeBob SquarePants will serve as Macy's 2014 Holiday Ambassador. Kicking off this November, an exclusive SpongeBob talking plush complete with sound chip and Patrick and Plankton finger puppets will be available exclusively in more than 600 full line Macy's stores and Macys.com, as part of the Macy's collectible plush program that runs through December 31. Adding to the holiday cheer, the first-ever 'square' balloon makes its 11th triumphant return to the Macy's Thanksgiving Day Parade this November in New York City.

"SpongeBob SquarePants has experienced many iconic moments over the last 15 years, and we are honored to add Macy's coveted holiday ambassadorship to the list," said Pam Kaufman, Chief Marketing Officer and President Consumer Products, Nickelodeon. "The holidays are a magical time of year and who better than SpongeBob, the eternal optimist, to deck the halls with cheer this season."

"For over a decade, SpongeBob SquarePants has delighted millions of spectators along the streets of New York City and several millions more in homes across the nation, as he's soared down the streets of Manhattan in the Macy's Thanksgiving Day Parade," said Amy Kule, Group Vice-President, Macy's Parade & Entertainment Group. "We are overjoyed that SpongeBob will be adding Macy's Holiday Ambassador to his list of entertaining accomplishments as he helps Macy's kick-off the holiday season in our stores across the nation."

Macy's collectible plush program has for almost two decades, featured some of the most beloved and iconic characters in history. Selected to highlight the family fun and excitement that awaits shoppers at stores during the holiday season, SpongeBob SquarePants joins a star-studded list of the world's most famous characters that in the past have welcomed the holidays at the retailer. From the first plush of Babar the elephant to the most recent stars including The Smurfs, Kermit the Frog, Scooby-Doo, Snoopy, Shrek and Mickey Mouse, the plush has become a Macy's tradition and a coveted collector's item.

The SpongeBob SquarePants plush features SpongeBob's laugh and loveable quotes such as "Did you know you were my best friend?" and "I'm ready, I'm ready, I'm ready," and will be available for $15.95. In addition to the Patrick and Plankton finger pals, owners of the plush will have access to exclusive online added value components including a customizable and shareable digital holiday greeting.

As part of the program, SpongeBob will be featured in holiday collateral at stores nationwide including posters and other signage. In addition, there will be a number of in-store events that will feature the loveable character. At Macy's flagship location at Herald Square in New York City - the third most visited site in the city during the holidays, annually attracting more than 350,000 visitors per day - custom-designed shopping bags featuring SpongeBob will be distributed throughout the holiday season; a SpongeBob cold-air inflatable will also adorn a marquee entrance to the store; and a window on the famed 34th Street side of the iconic department store will be dressed in Bikini Bottom holiday flair with the exclusive plush and other holiday décor.


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