MTV's TEEN WOLF Fianle Takes Bite Out of Competition
The second half of the third season of MTV's hit series "Teen Wolf" came to a dramatic close last night with the finale episode drawing in 2.3 million total viewers and a strong 2.0 P12-34 rating, making it the highest rated episode since the January premiere. It was also Monday's #1 cable telecast.
The season, which saw the death of beloved character Allison Argent (series star Crystal Reed) in the penultimate episode, is the highest rated season to date and was Monday's #1 cable program with teens. This season, ratings grew 50 percent with +3 day playback to average a 2.7 rating among P12-34 and 3.1 million total viewers.
On the social front, last night's finale generated 855,000 tweets, topping out at 52 national and worldwide trending topics. Overall, "Teen Wolf" is MTV's most social series ever and one of the top five most social series of 2014.
MTV recently announced that the series would return for a fourth season on Monday, June 23, 2014.
The first season of the "Teen Wolf" after show "Wolf Watch" averaged 1.3 million total viewers each week (Live+3), and was the #1 original cable series in the timeslot with P12-34.
MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy®, Grammy® and Peabody® award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online HUB MTV.com is a leading destination for music, news and pop culture. MTV is a unit of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world's leading creators of programming and content across all media platforms.