MTV, United Way to Host 'Spring Fix' to Benefit Victims of Hurricane Sandy
MTV is partnering with United Way and mtvU, the network's 24-hour college channel, to host "Spring Fix," an alternative spring break, in areas affected by Hurricane Sandy. Beginning today, students can apply to be one of the 50 young people MTV will bring to the New York / New Jersey area to help rebuild communities devastated by the storm. "Spring Fix," will kick-off on Sunday, March 17 and culminate on Saturday, March 23 with a special concert at Six Flags Great Adventure. MTV cameras will be on the ground capturing all the "Spring Fix" activities, and the network expects celebrities, politicians and more to stop in and take part. All of the "Spring Fix" coverage will air during a special "Spring Break" themed week on MTV, mtvU and MTV2.
"We're thrilled to partner with our audience and United Way to provide desperately needed help to communities in need following Hurricane Sandy," said Stephen Friedman, President of MTV. "These young people are skipping the typical spring break parties to give back, and we're honored to spotlight their work across our network."
To thank the 50 students for their service and raise funds for the United Way, Six Flags Great Adventure in Jackson, New Jersey will host a "Spring Fix" concert on Saturday, March 23, 2013, the season opening of the Park. Six Flags guests will also have a chance to attend the concert, and a portion of the proceeds from that day will be donated to United Way. Additional details on the "Spring Fix" concert and performers will be announced at a later date.
"Six Flags is incredibly proud to partner with MTV and The United Way to participate in this national spring break benefit program, driving awareness and assistance to those in need from Superstorm Sandy," said David McKillips, SVP of Corporate Alliances at Six Flags Entertainment.