MSNBC Tops CNN in Key Dayparts
MSNBC ranked #2 in weekday Primetime (M-F 8p-11p) among A25-54 (145,000 vs. CNN's 131,000) and in total viewers (593,000 vs. 384,000) for the month. FNC had the network's lowest A25-54 weekday Primetime delivery since August 2001.
In M-Su primetime, MSNBC ranked #2 among A25-54 (153,000 vs. CNN's 141,000) and in total viewers (536,000 vs. CNN's 400,000). MSNBC ranked #1 among African-American viewers A25-54 for the 51st consecutive month in M-Su primetime.
MSNBC ranked #2 in total day (M-Su 6a-6a) among A25-54 (103,000) and total viewers (327,000). CNN ranked #4 in total day for the month among A25-54 behind HLN (HLN 103,000/CNN 93,000). FNC had the network's lowest total day delivery since August 2001.
MSNBC ranked #2 in sales prime (M-Su 7p-2a) among A25-54 (148,000) and total viewers (458,000). CNN ranked #4 in both demo and total viewers, falling behind HLN. FNC had the lowest A25-54 sales prime delivery since August 2001.
MSNBC continued as the most diverse cable news network. In weekday Primetime (M-F 8p-11p), MSNBC ranked #1 in African-American and Hispanic audiences for the month. In sales day (M-Sun 6a-2a), MSNBC ranked #1 among African-Americans and ranked #2 among Hispanic A25-54 audiences.