MSNBC Shatters Ratings Records in June & 2nd Quarter of 2016

By: Jun. 28, 2016
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MSNBC broke ratings records across all key dayparts for both the month of June and the second quarter of 2016, and continues to post significantly higher year-to-year growth than its cable news competitors.

MSNBC prime (8-11pm) beat CNN outright to rank #2 among total viewers for the quarter and delivered its biggest total viewer audience since 4Q12. At 9pm, "The Rachel Maddow Show" topped CNN in both total viewers and the demo - marking the 27th straight quarterly win over CNN in total viewers and the second straight in the demo.

For the quarter, "Morning Joe" drew the biggest total viewer audience for the 6-9am timeslot in MSNBC's history as well as the show's best demo average in over three years (since 4Q12). "Morning Joe" beat CNN's "New Day" in both total viewers and the demo - marking the fifth straight quarterly win over CNN in total viewers and the second straight in the demo.

MSNBC's breaking news-focused dayside programming (9am-5pm) topped the previous quarter's record, delivering the daypart's best total viewer average since 4Q12 and best demo average since 1Q13. Dayside's year-to-year growth continues to far outpace the competition with gains of +93% in total viewers (vs. just +34% for CNN and +12% for FOX) and +130% in the key demo (vs. just +25% for CNN and +14% for FOX) compared to 2Q15.

MSNBC's Total Day (M-Su 6am-6am) audience hit its highest numbers since 4Q12 in total viewers and since 1Q14 in the demo. MSNBC is posting more Total Day growth than the competition, up +61% among total viewers (vs. 46% for CNN and +18% for FOX) and up +54% in the demo (vs. 36% for CNN and +16% for FOX) compared to 2Q15.



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