MSNBC Launches 'Growing Hope' Initiative
MSNBC is launching "Growing Hope" - a year-long , multi-platform initiative that invites viewers to engage with the brand and share their hopes for change around issues that impact their communities. The "Growing Hope" series will include live events, online activations and special on-air programming. By sharing hopes online, at events, and through social media, the MSNBC audience can grow together as a community with the power to make a difference.
MSNBC kicked off the multi-market "Growing Hope" tour at the 9th annual Jazz in the Garden festival in Miami on March 15-16. The tour continues throughout the year with college tours and visits to local festivals across the country. The tour stops will feature unique fan elements including MSNBC host meet and greets and an opportunity to participate in the "Growing Hope" activation. Additional events and programming will be announced in the months ahead.
"We've seen the powerful connection MSNBC has with our community," said Phil Griffin, President of MSNBC. "Through 'Growing Hope,' we will Turn that connection into a force for good. The goal of this initiative is to really extend beyond the conversation, listen to the community and hear what's important to them."
"The Growing Hope" series was inspired by MSNBC's activation at the 2013 Essence Festival in New Orleans," said Sharon Otterman, Chief Marketing Officer of MSNBC. "Thousands of festival attendees participated by sharing their hopes on the MSNBC Hope Trees. We saw an overwhelming desire from our audience to have their voices heard and participate in the conversation."
Consumers can find information about "Growing Hope" online at www.msnbc.com/growinghope. In the coming months, msnbc.com will unveil a digital Hope Tree, allowing users to virtually post a hope, explore hopes of others in their communities, and receive unique content about the issues that matter to them. "Growing Hope" will live on social media with #GrowingHope.