MODERN FAMILY Finishes First in Key Demos for Second Straight Week, 2/20
Up for the 2nd straight week, ABC's Modern Family once again finished as Wednesday's #1 scripted TV show across all key Adult demos (AD18-34/AD18-49/AD25-54).
Building week to week at 8pm against the opening half-hours of Idol and Survivor, ABC's The Middle outdelivered NBC's Whitney by a best-ever 4.9 million viewers and by 100% in Adults 18-49. In addition, the ABC comedy increased its advantage over Survivor in the half-hour to 31% in Adults 18-34 (up from 18% the prior week). The Middle was up over the prior week in Total Viewers (+6%) and Adults 18--49 (+16%). In addition, the show surged 31% in Adults 18-34 to equal its best number since the beginning of November - since 11/7/12.
Also improving week to week at 8:30pm, ABC's The Neighbors took full control of its comedy competition, defeating NBC's Guys With Kids by its biggest margins ever of 110% in Total Viewers and 73% in Adults 18-49. Increasing week to week in viewers (+7%) and young adults (+12%), The Neighbors posted its best results in 4 weeks - since 1/23/13. The new ABC Family comedy posted its 2nd-highest rating ever with Kids 2-11.
More than doubling its Adult 18-49 lead-in at 9pm (+105%) and continuing to grow its numbers, ABC's Modern Family beat its nearest scripted competition the half-hour by 50% (Criminal Minds). The ABC comedy ranked as the #1 TV show of the night over Idol across all key Men demos (M18-34/M18-49/M25-54). Up for the 2nd week running, Modern Family gained 6% in Total Viewers and 3% in Adults 18-49.
In the 9:30pm half-hour, ABC's Suburgatory beat out the second half-hour of NBC's L&O: SVU by 18% Adults 18-49. Improving its slot year to year, Suburgatory was up by 9% in Total Viewers from the same night last year.
During the 10 o'clock hour, ABC's A Special Edition of 20/20: Mad About Oscar with Katie Couric was up over the year-ago ABC Oscar special in The Hour by 4% in Total Viewers.