MARVEL'S AGENTS OF S.H.I.E.L.D. Premiere Scores Big Bump with Live+3
Based on Nielsen's Live + 3 Day TV playback data released this morning, ABC's Tuesday debut of Marvel's Agents of S.H.I.E.L.D. saw its Adult 18-49 number spike by +1.78 rating points from a 4.70 L+SD to a 6.48 L+3 rating, making it the biggest absolute gainer for any show this season and solidifying its standing as the season's #1 new series. The ABC drama debut also saw its Total Viewer count surge by 3.7 million, building from 12.1 million viewers in Live + Same Day to 15.8 million in Live + 3 Days.
In the premiere episode, "Pilot," it's just after the battle of New York, and now that the existence of super heroes and aliens has become public knowledge, the world is trying to come to grips with this new reality. Agent Phil Coulson is back in action and has his eye on a mysterious group called The Rising Tide. In order to track this unseen, unknown enemy, he has assembled a small, highly select group of Agents from the worldwide law-enforcement organization known as S.H.I.E.L.D. (Strategic Homeland Intervention Enforcement and Logistics Division). The group's first assignment together as a team finds them trying to track down an ordinary man who has gained extraordinary powers, powers that could have devastating consequences.
"Marvel's Agents of S.H.I.E.L.D." stars Clark Gregg as Agent Phil Coulson, Ming-Na Wen as Agent Melinda May, Brett Dalton as Agent Grant Ward, Chloe Bennet as Skye, Iain De Caestecker as Agent Leo Fitz and Elizabeth Henstridge as Agent Jemma Simmons.
"Marvel's Agents of S.H.I.E.L.D.," Marvel's first television series, was co-created by Joss Whedon, Jed Whedon & Maurissa Tancharoen ("Dollhouse," "Dr. Horrible's Sing-Along Blog"), who also serve as executive producers along with Jeph Loeb ("Smallville," "Lost," "Heroes") and Jeffrey Bell ("Angel," "Alias"). "Marvel's Agents of S.H.I.E.L.D." is produced by ABC Studios and Marvel Television.