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Live Red Carpet Pre-Show Announced for The AMAs

Related: THE 40TH ANNIVERSARY AMERICAN MUSIC AWARDS, ABC

Dick Clark productions announced that for the fourth consecutive year, the "Coca-Cola Red Carpet LIVE! @ The 2012 AMAs" preshow will stream live for fans worldwide on http://www.youtube.com/awardsshownetwork and other partner sites starting at 5pm ET / 2pm PT preceding the live broadcast of "The 40th Anniversary American Music Awards" from the NOKIA Theatre L.A. LIVE on SUNDAY, NOVEMBER 18 (8:00-11:00 p.m., ET/PT) on ABC.

The "Coca-Cola Red Carpet LIVE! @ The 2012 AMAs" will be hosted by Lance Bass, Kimberly Cole, Brad Goreski, Sean Kingston, Eden Sher, Tristan Wilds and Shay Carl, as well as the NOKIA correspondent Andy Grammer. Viewers can also watch the live show on AMAs365.com, ABC.com, Livestream, Ustream, POPSUGAR.com, AP Live Entertainment, and Cokemusic.com, where consumers will have the chance to win prizes instantly, or win hourly sweeps giving away trips to the 2013 AMAs. Livestream and Ustream-powered players will make it possible for fans to watch the pre-show on participating media and talent websites, and through Livestream's powered Facebook App, or on the Facebook Pages of participating talent.

South Korean singer and rapper PSY, who will be performing on this year's AMAs, was named this year's AMA New Media Honoree and will be receiving his trophy, presented by SunTrust, during the pre-show. Last year's honorees included DeStorm, Christina Grimmie and Karmin.

As a dedication to supporting a more sustainable environment, Coca-Cola is bringing an eco-friendly theme to the AMA preshow with a red carpet made from recycled materials. Coca-Cola will showcase EKOCYCLE™, the brand initiative with global music icon and producer will.i.am, which is designed to inspire a social movement around making more sustainable choices. To celebrate this inaugural initiative, there will be a live performance on the carpet with H2O, a band from Paraguay whose instruments are all made out of recycled materials.

Coca-Cola will also present a special performance by Jason Derulo and contest winner Alyssa Bernal as a part of their MIX'ON Collaboration initiative, along with acoustic performances by Petatonix and Roméo Testa.

In addition to his co-hosting duties for the "Coca-Cola Red Carpet LIVE! @ The 2012 AMAs," rapper, singer and songwriter Sean Kingston will be debuting his new music video worldwide for "Rum and Raybans" during the pre-show. The full video will be immediately available after the debut at Vevo.com.

Immediately following the show, all interviews and shots of red carpet fashion will be available on YouTube, Vevo, ABC.com and other partner sites. The acceptance speeches from the main show will also be available on Vevo and ABC.com

Sponsors of "Coca-Cola Red Carpet LIVE! @ The 2012 AMAs" include Coca-Cola, FIAT, NOKIA, OLD NAVY, got2b, SunTrust, Papa John's, RedEnvelope, and Wonderful Pistachios.

Founded in 1957, Dick Clark productions, inc. (dcp) is a leading independent producer of television programming. dcp produces perennial hits such as the "American Music Awards," "Golden Globe Awards," "Academy of Country Music Awards," and "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest." dcp also produces popular weekly television programming, including "So You Think You Can Dance," and owns and maintains one of the world's most unique and extensive entertainment libraries, which includes more than 30 years of "American Bandstand" footage. For additional information about dcp, please visit www.dickclark.com.


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