KATIE is Definitive #1 Freshman Syndicated Talk Show
During the 2012 November Sweep KATIE stood as the definitive No. 1 freshman syndicated talk show, scoring its highest ratings ever and producing solid month-to-month increases.
For the month, "Katie" led its freshman competition by double to triple-digit advantages. In fact, "Katie" beat out its nearest rookie competitor, "StEve Harvey," by 46% in Homes (1.9 vs. 1.3), by 38% in Total Viewers (2.530 million vs. 1.827 million) and by 11% in Women 25-54 (1.0 vs. 0.9).
"Katie" has finished as TV's No. 1 new syndicated talker for 11 consecutive weeks with Households, Total Viewers and Women 25-54, standing as TV's top new syndicated talk show since 2009 on all three measures - since the debut season of "Dr. Oz."
During the final complete Nielsen week of the sweep (w/o 11/12/12), "Katie" marked its strongest week ever with Households and Total Viewers, surpassing its previous highs set during its debut week by 5% and 8%, respectively. In addition, the show equaled its highest-ever ratings across all key Women demographics (W18-34/W18-49/W25-54).
"Katie" posted solid month-over-month growth, building over its October 2012 delivery in Households (+6%), Viewers (+6%) and Women 18-34 (+25%).
"Katie" is executive-produced by Katie Couric and Jeff Zucker and is distributed by Disney-ABC Domestic Television. Co-executive producers are Kathy Samuels and Michael Bass and the program is directed by Joseph Terry.
Source: The Nielsen Company, National Live + Same Day Program Rating, 10/25/12-11/21/12. October 2012 = 9/27/12-10/24/12.
More On: Eve Harvey, Dr. Oz, Katie Couric, Jeff Zucker.