KATIE Leads Freshman Pack of Syndicated Talk Shows
Based on National ratings for the week of December 31, 2012, "Katie" led the freshman pack of Syndicated talk shows, outdelivering runner-up "StEve Harvey" by double-digit margins in Households (+36% - 1.9 rating vs. 1.4 rating), Total Viewers (+26% - 2.498 million vs. 1.987 million) and Women 25-54 (+13% - 0.9 rating vs. 0.8 rating).
· "Katie" qualified as the No. 1 new talker for the 17th week in a row among Homes and Total Viewers. On average, "Katie" ranks as TV's top freshman Syndicated talk show in 3 years - since "Dr. Oz" in 2009.
· Building week to week by 6% in Households (1.9 rating vs. 1.8 rating), "Katie" marked its highest rating since The Middle of the November Sweep - since w/o 11/12/12.
· Ranked among all 18 Syndicated talk shows this season, newcomer "Katie" places among the top-tier across all key measures: Households (No. 6 - 1.9 rating), Total Viewers (No. 6 - 2.473 million) and Women 25-54 (No. 6 - 1.0 rating).
"Katie" is executive-produced by Katie Couric and Michael Morrison and is distributed by Disney-ABC Domestic Television. Co-executive producers are Kathy Samuels and Michael Bass and the program is directed by Joseph Terry.
Source: The Nielsen Company, National Live + Same Day Program Ratings, week of 12/31/12. Season to date rankings based on National Most Current Program Ratings 9/10/12-01/06/13.