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JIMMY KIMMEL Surges Over its Tuesday Time Slot Debut

Related: JIMMY KIMMEL LIVE, ABC

JIMMY KIMMEL Surges Over its Tuesday Time Slot Debut

On Wednesday, January 9, 2013, ABC's Jimmy Kimmel Live surged over its Tuesday time slot debut by 22% in Adults 18-49 (1.083 million vs. 887,000). In addition, "JKL" retained nearly all of its overall audience from the prior day (92% - 2.859 million vs. 3.097 million).

· With just 6,000 young adult viewers separating the two programs, "Jimmy Kimmel Live" essentially tied NBC's "The Tonight Show with Jay Leno" as Wednesday's No. 1 late-night talk show in Adults 18-49 (1.083 million vs. 1.089 million). The two programs tied in rating (0.86).

· For the 2nd night in a row, "JKL" beat CBS' "The Late Show with David Letterman" among Adults 18-49 (+9% - 1.083 million vs. 998,000).

· "JKL" grew over its 2012-13 season averages in its previous 12:00 a.m. time slot by 47% in Total Viewers (2.859 million vs. 1.942 million) and by 62% in Adults 18-49 (1.083 million vs. 667,000).

· In New York, "JKL" ranked No. 1 in its 11:35 p.m. time slot in Adults 18-49 for the 2nd day in a row (1.47 rating), beating both NBC's "The Tonight Show" (0.61) and CBS' "The Late Show" (0.60) combined. In addition, "JKL" catapulted day to day in the market by 29% among young adults (1.47 vs. 1.14.)

PROGRAM AVERAGES TOTAL VIEWERS A18-49(000)/ Rtg

Wednesday, 01/09/13

ABC "JKL" 2,859,000 1,083,000/ 0.86

NBC "Tonight Show" 3,550,000 1,089,000/ 0.86

CBS "Late Show" 3,039,000 998,000/ 0.79

Source: Nielsen Media Research, (Live + Same Day, Fast National Program Ratings, 1/9/13).


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