INSTANT MOM Debuts on Nick at Nite With Over a Million Total Viewers
Nick at Nite's brand-new, live-action family comedy, Instant Mom, had a strong debut on Sunday, Sept, 29, at 8:30 p.m. (all times ET/PT), bringing in over a million total viewers and raising both A18-49 and K6-11 viewing levels double digits over last year on a competitive night of broadcast network premieres (CBS's Amazing Race, ABC's Once Upon a Time, NBC's airing of Sunday Night Football).
The new series, starring and produced by Tia Mowry-Hardrict, drew 1.3 million total viewers and was a strong co-viewing draw with audiences. With Adults 18-49, Instant Mom was up over last year +12% in delivery, averaging a .3/351,000; and with K6-11, it was up +18% (2.6/518,000). With Women 18-49, gains were +25% in rating and +13% in delivery (.5/278,000). Additionally, Instant Mom's launch on NickMom that same night at 10 p.m. was the block's highest-rated premiere ever with W18-49 and total viewers.
Instant Mom is a multi-camera, scripted half-hour series features Mowry-Hardrict as Stephanie, a party girl who trades in Cosmos for carpools when she marries Charlie (Michael Boatman, Spin City), who already has three kids. Sheryl Lee Ralph (Moesha) stars as Stephanie's mother Maggie, and rounding out the cast are Charlie's three kids played by Sydney Park (CSI: NY), Tylen Williams and Damarr Calhoun. Instant Mom airs on Nick at Nite Sundays at 8:30 p.m. and on the NickMom comedy block on the Nick Jr. channel at 10 p.m. Instant Mom is executive-produced by Howard Michael Gould and Aaron Kaplan.
Nick at Nite is Nickelodeon's nighttime programming block that features popular hit family comedies including the Emmy Award-winning series Friends, My Wife & Kids, George Lopez, The Nanny, Yes, Dear and most recently, See Dad Run.