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IN FOCUS WITH MARTIN SHEEN to Explore Small Businesses' Success Online

September 25
5:47 2012

IN FOCUS WITH MARTIN SHEEN to Explore Small Businesses' Success Online

The producers of In Focus with Martin Sheen have announced an upcoming report on how small business owners are finding new customers by using the internet to promote their products and services.

In Focus with Martin Sheen is an independently produced television program airing on public television stations around the country. The show is hosted by the legendary and highly respected Martin Sheen. Mr. Sheen has appeared in more than 60 films over his illustrious career, and also finds the time to be a noted activist and philanthropist. In Focus Martin Sheen is exploring how the internet is changing the business world and specifically how small businesses are finding new ways to compete.

For small businesses, the internet has become a unique opportunity to compete with much larger companies. By using social media, many small businesses are able to find new customers for their products and services. Research shows customers are 34 percent more likely to share a purchase over social media than traditional e-commerce sites, and that translates to word of mouth advertising. Research also shows that people are more likely to use a business on the recommendation of a friend. The result of this is that many small businesses are able to expose their brands to more customers via social media recommendations. It is allowing small businesses to grow without the enormous cost associated with outbound advertising on television, radio and mass mailers that large companies utilize.

The producers of In Focus with Martin Sheen are expecting to have the report ready for broadcast later this year. For more information about the reports or to offer other ideas related to this topic, In Focus with Martin Sheen can be reached through the show’s official website at infocusptv.com or on Facebook at facebook.com/InFocusMartinSheen.

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