The world premiere of Hallmark Movie Channel's latest original movie, The Color of Rain captured hearts across the country Saturday night, earning a 1.6 household rating with 848K households and reaching more than 1.4 million unduplicated viewers to become the highest rated and most watched original film in network history.
The Color of Rain's 9-11pm debut on May 31 registered as the network's top-rated original premiere in key demos, including W25-54 (.6 rtg); A25-54 (.4 rtg); and P2+ (.7 rtg). The film also topped the network's previous bests in key demo delivery among W25-54 (154K); A25-54 (195K); and P2+ (1.004MM). In addition, the movie's premiere marked Hallmark Movie Channel's 2nd highest telecast to-date among W25-54 -- second only to the film's 11pm encore, which averaged 170K W25-54. Combined, the premiere and its four encores reached 3.0 million unduplicated viewers P2+. Competitively, The Color of Rain was the #1 ad-supported cable movie and #7 Primetime program for the day, as well as the #3 cable movie of the week, among HH rtg. In its premiere time period, the movie elevated Hallmark Movie Channel to become the #3 cable network among HH's and #4 among P2+.Videos