Hallmark's COUNTDOWN TO CHRISTMAS Continues its Ratings Triumph
Hallmark Channel's ratings momentum continues with cable's highest-rated movie of the week for the third straight week! The Saturday, November 17th premiere of original movie, "Matchmaker Santa", delivered a 3.0 household rating, attracting more than 4.8 million unduplicated viewers and becoming Hallmark Channel's highest-rated original movie and highest-rated telecast of the year among households, W25-54, A25-54, and total viewers. The Sunday, November 18th debut of Hallmark Channel original, "It's Christmas, Carol!", garnered a 2.2 household rating with nearly 4.0 million unduplicated viewers and is third highest-rated original movie of the year among households. The first full week of Hallmark Channel's "Countdown to Christmas" holiday programming (11/12-11/18/12, Mon-Sun, 6am-6am), seen by 21.4 million unduplicated viewers, was the network's highest week of 2012-to-date among total day households, total day W25-54, prime time households, and prime time W25-54.
Among the key demo of W25-54 rating, "Matchmaker Santa" was the #1 cable movie of the week and the #1 telecast of Saturday. In the Saturday 8-10p time period, "Matchmaker Santa" ranked among the top 3 in households and key demo ratings, including #1 in households (3.0 rating) , W25-54 (1.6 rating), and total viewers(1.5 rating). The film also placed in the top 3 for household and key demo impressions, delivering #1 in households (2,571,000), W25-54 (726,000), and total viewers (3,275,000). "Matchmaker Santa" elevated Hallmark Channel to be the #1 rated cable network for the entire day among W25-54 and the #1 rated cable network in prime time for Saturday among household and W25-54.
"It's Christmas, Carol!" was the #1 rated ad-supported cable movie for Sunday and the #2 movie of the week, ranking #2 in households (2.2 rating) and #2 in total viewers (1.1 rating) for the 8-10p time period. In the time period, the film delivered #2 in households (1,934,000) and #3 in P2+ (2,334,000) for household and key demo impressions. Among W25-54 rating, "It's Christmas, Carol!" was the #3 rated ad-supported cable movie of Sunday, lifting Hallmark Channel to the #2 rated cable network for the entire day among W25-54.
Baker Melanie Hogan's romantic holiday plans with her workaholic boyfriend go awry in Hallmark Channel's original movie, "Matchmaker Santa", when a chance meeting with a mysterious Santa strands her and her boyfriend's best friend, Dean, in a charming small town. There, Melanie finds her lost Christmas spirit and starts to see that the man of her dreams may not be her boyfriend after all. Stars Lacey Chabert, Florence Henderson, John Ratzenberger, Adam Mayfield, and Donovan Scott.
In "It's Christmas, Carol!", a modern-day spin on "A Christmas Carol", ruthless tycoon Carol Huffman is visited by the ghost of her old boss on Christmas Eve to help her change her heartless ways. Stars Carrie Fisher, Emmanuelle Vaugier, and Carson Kressley.
Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of nearly 87 million subscribers. Hallmark Channel is the nation's leading destination for quality family programming with an ambitious slate of original TV movies and specials, as well as some of television's most beloved sitcoms and series, including The Golden Girls, Frasier, Little House on the Prairie, and The Waltons. The channel is also home to a diverse range of lifestyle programming, including the newly-launched Home & Family, a daily two-hour live show shot in a fully functional house located on the Universal Studios lot and Marie, a one-hour talk show hosted by iconic entertainer, Marie Osmond. Hallmark Channel's sibling network, Hallmark Movie Channel, also available in HD and SD, focuses on family-friendly movies with a mix of classic theatrical films, presentations from the acclaimed HallMark Hall of Fame library, original Hallmark Channel movies, and special events.