Hallmark Movie Channel to Become Hallmark Movies & Mysteries

Crown Media Family Networks, the country's most trusted source for quality wholesome entertainment, debuted today the new look and Logo for Hallmark Movie Channel's imminent rebrand to Hallmark Movies & Mysteries. The brand repositioning, which will come to life across digital and linear platforms on October 1, follows the successful brand redesign for sister network, Hallmark CHANNEL 2 years ago.

Maintaining parent company Hallmark Cards' iconic moniker and emblem, Hallmark Movie Channel's new name and Logo design emphasize the exciting next phase in the network's evolution, as it expands and redefines its mix of original programming and stakes an ownership claim on the sofside of the mystery genre. In addition, by dropping the word "channel" from its name, the network is better positioned for long term growth in a rapidly changing landscape that includes traditional linear, as well as digital platforms.

"Hallmark Movie Channel has evolved significantly over the past 24 months and it was time to refresh the network with a new name and Logo that better embody its brand promise and programming mix," said Susanne McAvoy, executive Vice president of marketing, communications and creative for Crown Media Family Networks. "The reimagined brand will better identify the network as a wholly distinct destination from Hallmark Channel, while more fully realizing its potential for future growth in the rapidly changing multi-screen universe."

The network's enhanced programming slate will include three Mystery Wheel movie franchises, which will debut in 2015.